Sophia Ball

I hate the word dynamic, but I'm going to use it because it's the only word that seems to make sense of my professional life: I'm at my most happy when crossing the rickety bridge between science and the arts - I have a keen interest in how communications are used in policy and media alike!

As a Psychology graduate and a year's work at YouGov under my bely,  I'm well versed  in data analysis. I regularly write for different web publications surrounding culture, identity and music. My most recent marketing role was blended creatively and analytically - I produced copy across platforms, undertook focus groups and was involved in content creation at all levels. I undertook these duties, including a more analytical role unpicking insights from the CRM to inform our marketing efforts. 

Otherwise, I enjoy creating tongue-in-cheek graphics on Photoshop, and writing poetry. 

In my earlier professional life, I worked in person-centred roles: caring for elderly people with dementia, working in education and involving myself in community action. During university, I volunteered with Action For Refugees in Lewisham as a teaching assistant for children who were seeking asylum, or refugee status. 

I like to think the things I learned while in those roles guide everything I do. I try my best to bring compassion and understanding to all my endeavours.

• Feb 2022 - Present · 9 months

Marketing Assistant, London Organic, London

• Jun 2021 - Dec 2021 · 7 months

This role has been multi-faceted, broadening my skills in content writing, graphics, administration and market research. 

Content Writing/Copywriting
- Landing pages, promotional content (B2B, B2C)
- Newsletters (B2C)
- Social media copy (B2C)
- WordPress navigation and editing
- Internal and external communications 
- Blog posts in line with brand ethos and SEO needs (B2C, B2B)
- Proofreading of external and internal communications 
-Copy-editing of promotional content
-Using Google Trends to inform campaigns, copy and targeting
-Using Google Ads to craft adverts

Graphics
- Editing images for various marketing channels (please ask for examples)

Event Organising & Press
- Involvement in fashion event organising and communications internally and externally.
- Organising lighting and catwalk for day
- Liaising with designers and answering queries
- Compiling text for brochure and promotional content
- Contacting magazines and publications for press release


Market Research
- Reporting, organising and interpreting focus groups for new product range from conception to finish. Understanding the customer journey to gain insights into our marketing efforts. 

- Compiling findings in a report that is easy to follow
- Using Excel to interpret data from questionnaires.
-Using Google Analytics / Google Trends to decipher trends and what language to best use in campaigns

• Psychology BSc: 2.1, First in Dissertation. 
• ABBC In A-Levels (Biology, Psychology, Spanish, Drama)