Swati Gupta

Swati Gupta

I have 11 years of retail Store Manager experience
Manchester, Manchester


About Swati Gupta:

I have more than eleven years of experience in retail and store management, I have worked for brands like Tommy Hilfiger, Massimo Dutti. Currently I am working for New Yorker as a Store Manager in Amsterdam.

Over the years I have acquired expertise in leadership abilities, organizational skills, efficient customer service, effective and impactful communication, motivational skills, data driven mentality and have ability to build good relationship at all levels.




New Yorker, Amsterdam / March 2022 – Still Working  

•         Working to set budget and effectively manage the controllable elements of the store profit and loss.

•         Dealing with business economic key figures required for KPI’s.

•         Managing and motivating the team to deliver and achieve the target on or before time.

•         Ensuring efficient running of the shop floor, in order to achieve highest order of customer service, sales and profit.

•         Setting invidual and team goals, proactively assess and manage performance against expectations for the team members.

•         Dealing with customer complain and enquiries, providing the best possible outcome.

•         Ensuring that the store is maintained to the highest possible standard of visual merchandising.

•         Training , coaching and developing team at store.

•         Accountable for maximizing sales potential and ensuring the team is expertly delivering.

•         Keeping on top of core retail operational procedure such as inventory, P&L etc.

•         Proactively identify and resolving recruitment needs through a high level of team understanding, effective succession planning and networking.



Massimo Dutti, Amsterdam / October 2021 – February 2022  

Massimo Dutti, London / March 2019 – October 2021  

•         Highly organized and ensuring all store team adhere to administration, process and systems within operational guidelines.

•         Proactively maintaining a well-merchandised shop that pushes the boundaries and goes above and beyond customers' individual expectations. 

•         Managing effective stock processes through RFID System and embracing new ways of working through the introduction of an Epos operation.  

•         Accountable for educating team members on effective implementation of merchandise according to the company guidelines.

•         Accountable for driving the team to achieve the KPI’s.

•         Engaging and inspiring the team to deliver excellent customer service at every opportunity with passion and enthusiasm.

•         Responsible for the management of controllable cost to deliver Profit & Loss deliverables.

•         Managing inventory and online sales.

•         Create an effective sales environment through strong understanding of local market, customer profiles and  coaching team to develop their knowledge and understanding.

•         Training team on customer services and constantly delivering exceptional standard of service to customers.




Algo8 , Gurugram/ June 2017 – December 2018

•        Responsible for all Operational Activities for managing all the resources required to deliver the product. 

•        Taking care of all the issues to remove road blocks related to program. 

•        Defining and monitoring the goals for all team members. 

•        Building relationships with all vendor and managing relationships to deliver quality product. 


Tommy Hilfiger, Gurugram / Sept 2010 – June 2017   

•        Responsible for all Operational Activities and driving KPI’s. 

•        Act as role model by demonstrating sales leadership to the team.

•        Briefing the team members about new product knowledge, customer reactions, sales performance and customer service.

•        Building Customer Relationship & Database to Enhance CRM Activities. 

•        To ensure that store meets monthly sales targets. 

•        Training and development of the team.

•         Show strong leadership, effectively inspiring the team to achieve excellence.

•        To conduct team meeting every day to analyze store sales, fast and slow-moving products. 

•        To ensure high VM standards in the stores as per International VM guidelines. 

•        To ensure high customer service at the store at any given point of time. 

•        Maintaining appropriate inventory level in each department and back store area of the store. 

•        Maintain awareness of our competitors and local markets.


MBA Retail & Operations  

Shobhit University, Meerut / Apr 2014 – Mar 2016  


Bachelor of Science – Fashion Design 

INIFD, Kanpur / Apr 2007 – Mar 2010  

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