Teja Solleti

Innovative strategist with a proven track record of driving brand impact and business growth through data-driven insights and cutting-edge technologies. Adept at leveraging market research, analytics, and cross-functional collaboration to develop solutions that resonate with target audiences and deliver measurable results.

Experienced in leading end-to-end projects, from ideation and research through to implementation and optimization. Skilled in translating complex data into actionable insights, crafting compelling narratives, and engaging stakeholders at all levels.

Key strengths include:

Developing and executing data-driven brand strategies that align with business objectives and drive tangible impact.
Conducting rigorous market research and consumer insights analysis to inform strategic decision-making.
Collaborating with cross-functional teams to ensure seamless execution and drive results
Staying at the forefront of industry trends, emerging technologies, and best practices to identify new opportunities and drive innovation.
Translating technical concepts into clear, compelling stories that resonate with diverse audiences.

Notable achievements:

Spearheaded a comprehensive sonic branding initiative for Tata.Ev, collaborating with cross-functional teams to develop a cohesive audio identity across all touchpoints
Delivered viral branded content campaigns for top-tier clients such as Google, Netflix, and Facebook, driving significant increases in brand engagement and affinity
Founded and scaled a successful artist management agency, leveraging data-driven insights to optimize talent strategy and drive business growth
 

* Spearheaded the development and execution of a groundbreaking sonic branding initiative for Tata.Ev electric vehicles, leveraging data-driven insights and neuroscience principles to create a cohesive, emotionally resonant brand identity across all touchpoints.
* Delivered viral, attention-grabbing content campaigns for top-tier clients including Google, Netflix, and Facebook, consistently achieving engagement rates well above industry benchmarks.
* Successfully pivoted WYZE Live's business model in response to changing market conditions, leveraging agile strategies and a client-centric approach to drive strong, sustained revenue growth.

Education Bachelor of Business Administration (BBA), Hult International Business School, London, UK (Jan 2020 - Present)

* Focus Areas: Specialized in Marketing, Entrepreneurship, and Innovation, integrating advanced technologies and creative strategies in business.
* Academic Excellence: Achieved top grades (A) in Branding, Creative Brief Development, and Applied Business Value through Blockchain, illustrating my adeptness at blending innovative marketing strategies with technological advancements. Additional subjects include Neuromarketing, Entrepreneurial Finance, Digital Tools for Marketing, Behavioural Economics, and Management Psychology
* Entrepreneurial Ventures and Achievements:
   * BlockDojo Incubator: Triumphed in a competition hosted by BlockDojo, a distinguished blockchain startup incubator in London, with a proposal for enhancing supply chain transparency through blockchain technology.
   * Hult Prize Participation: Engaged in the Hult Prize challenge, contributing entrepreneurial solutions aimed at addressing global social issues.
   * Hult Founders Lab: Participated in the Hult Founders Lab, an elite program for ambitious student entrepreneurs at Hult, further developing my startup idea through intensive workshops on business modeling, pitching, and networking.