Ting An Lin

Freelancer (Photographer / Retoucher / Stylist / Magazine Editor / Public Relations), Taipei, 7/2021-11/2023

• Generate and oversee clear creative ideas and concepts from scratch to final production within tight deadlines.

• Deliver creative ideas to match the celebrities profile, client's brand images.

• Directing on set, instructing models and other set personnel.

• Proficient with photography skills, such as lighting, and post-production technologies to meet and exceed client expectations.

• Highlighted the main products with guiding model gestures, adjusting lighting, and post-production aspects to gain clients better commercial images.

• Proficient with camera and lighting equipment. Also, Adobe PS, ID, PR, and Capture One to produce images ideally.

• Keep a fantastic network with brands, to coordinate garments with PRs in the most efficient way.

• Generate creative articles while upholding the magazine's tone of voice.

• Create a double-win situation to liaise with sponsors and brands. Generate exposure for sponsors on fashion shows and events, and also get funding for brands.

Digital Editor, InStyle Taiwan, Taipei, 1/2020-6/2021

• Responsible for the conceptual and visual development of editorial shooting, pitches and oversight of creative executions in production.

• Worked closely with the design team, including providing graphics and layouts for publishing magazines.

• Developed editorial content and marketing strategies, including generated sharable content, scheduled articles, planned social media events, created ads, tracked the data, and applied analytics.

• Coordinate with team members to design promotional video campaigns for clients to promote social presence.

• Leverage analytics report to develop new article and shooting ideas for magazine and advertorial units.

• Worked on editorial photo shoots, unboxing videos, and other creative projects as needed.

• Keep my finger on the pulse of trends and industry news. Include attended seasonal press events to generate positive exposure on publicity strategy through social media.

• Generate high quality but massive online and publish articles within timeline, also proofread with team as needed before publish.

• Translate authorize international materials into Chinese with high quality standard to be publish.

Assistant Fashion Art Director, Sincere International, Taipei, 2/2019-2/2020

• Take Art Director’s ideas from concept to completion.

• Assisting art direction for events, such as product launch, tv commercials, etc. 

• Engage in art direction for social media campaigns aim to promote and improve brands appeal.

• Supervise and produce internet tv show. Including styled for the guest, arranged shooting spaces, organized shooting spots, written scripts and news releases, prepared merchandises and gifts according to scripts, and collaborated with photographers, public relations, media reporters, etc.

• Style participants for Taiwanese fashion makeover TV show Queen over 25 episodes.

• Style for the host of Taiwanese fashion TV show Queen based from scripts over 150 episodes.

• Combining inbound marketing with attractive words and images to create a consistent voice through social media channels.

• Evaluating fashion trends and developing marketing strategies, creation, analysis to incorporate brand visual language into successful advertising campaigns for target audiences.

• Effectively communicate with e-commerce, marketing, and events teams, as well as the relationship between brands, clients, tailors, members of the media and publicists.

• Attending seasonal press events of fashion brands to generate positive exposure on publicity strategy through social media and determine the best items for upcoming projects.

• Capturing event images timely and responsible for retouched photos.

• Responsible for writing press releases.

• Overseeing logistics during photo shoots, including assisting the direction of creating the visual assets. 

• Collaborated with multiple photographers and models in order to create a well diverse styling environment.

• Cultivating strong relationships with public relations of luxury and fashion brands.
 

Polimoda-MA Fashion Art Direction, Firenze, Italy

Shin Hsin University-BA English Journalism, Taipei, Taiwan