Vansh Mehta

I'm Vansh Mehta, a recent graduate from Regent's University London, where I completed my Masters in Digital Marketing and Analytics. With hands-on experience as a Marketing Specialist at Expert Circle, London, I've developed my skills in managing websites using WordPress, orchestrating successful social media campaigns, and implementing effective email marketing strategies. I'm adept with tools like Adobe Photoshop, Brandwatch, and Google Analytics. My passion extends to emerging trends like Web 3.0, the metaverse, and gaming. I'm enthusiastic about making a difference through sustainable practices and am keen to contribute my skills to a forward-thinking organization in London.

Expert Circle, London, United Kingdom                                                                       Feb 2023 – Jun 2023

Digital Marketing Specialist 

• Created and managed websites for PM Forum, MPF, Vacancysoft and Expert Circle using WordPress (Divi Builder and WP Bakery).
• Re-launched company website that improved Google ranking by 10m.
• Designed and implemented marketing strategies based on a close understanding of market trends.
• Produced engaging content for social media platforms and websites such as LinkedIn.
• Created and managed email marketing campaigns that effectively communicated promotions, product updates, and company news to customers using Sendinblue.
• Managed task prioritization using project management platform Trello and Clockify to meet deadlines.

Platter for All, Mumbai, India                                                                                      Apr 2020 – Dec 2021 

Product Manager 

• Manufactured and exported a range of kitchen appliances, plates, and silverware.
• Collaborated with designers, sellers, and other stakeholders to create product specifications and roadmaps.
• Gathered detailed product requirements, including functionality, user experience and technical specifications.           
• Developed marketing strategies including pricing, positioning, and messaging for new products.        
• Collected insights on customer feedback and preferences using Google Analytics to inform content development and enhance the overall customer journey.
• Provide regular updates to executive team on product performance and strategic direction. 

Mswipe, Mumbai, India                                                                                                 Dec 2019 – Mar 2020

Marketing Associate 

• Developed and executed a marketing campaign, "Cashless India", for the company's website.
• Edited website content and provided recommendations for revamping.
• Produced high-quality analytical reports based on market research using Microsoft Word, Excel, and PowerPoint.
• Conducted SEO and SEM analysis to optimize website performance and improve search engine rankings.
• Managed and updated Facebook and Instagram accounts to enhance brand awareness, resulting in a 25% increase in engagement.

Salasar Pharmacy, Mumbai, India                                                                              Apr 2019 – June 2019

Research Assistant 

• Analysed competitors and assessed industry trends to gain a deep understanding of the market landscape. Used SWOT and PESTEL analysis to identify key opportunities and challenges for the company to develop a successful competitive strategy. As a result, increased market share by 10% within the first quarter of implementation.
• Analysed competitor offerings and assessed industry trends to better position the company within the market. Resulted in 15% increase in revenue within the first six months of implementation.
• Created weekly presentations using graphs and charts to display sales of products based on demographic factors.

Satbhav Foundation Charitable Trust,Mumbai, India                                              Oct 2018 – Dec 2018

Volunteer

• Organized regular fundraising drives for NGO's focused on education.
• Provided support for community outreach projects to increase their growth.
• Taught children aged 10-15 years the fundamentals of Microsoft Word and MS PowerPoint.

Regent's University London (RUL), London, United Kingdom                          

MSc. Digital Marketing and Analytics 

Modules - Digital Marketing Data Analysis, Exploring & Visualizing Data, Integrated Digital Marketing Communications and Analytics, Marketing Management for the Digital Age, Research Methods, Consumer Intelligence, Social Media Marketing and Web Marketing and Analytics.

H.R. College of Commerce and Economics, Mumbai                                               

Bachelor of Commerce (B. Com)                                                                                                                     Core modules: Commerce, Economics, Business Management, Marketing Research, Computer Science