Vicky Marr

Key Skills

• Strong marketing and marketing communications skillset.
• An understanding of a range of organisations from small and independent to big corporations, educational, private and public.
• Excellent administrative, logistical and event management skills, small and large scale.
• Fast typing skills and IT literate.
• Proficient financial management including administration, budgeting and forecasting.

Work Experience

Communications Manager, CPRE Hampshire (June 2021 to June 2023)

• Working with a team and Board of Trustees to prioritise and implement a programme of key messages around planning and other countryside issues.
• Writing, editing and publishing a range of communications tactics for members, supporters, the general public, partners and key stakeholders.
• E-newsletters and CRM via Mailchimp, website management via WordPress and use of Canva for templates and small design projects.
• Campaign and event planning and general communications using the main social media platforms and media relations.

Owner & Director, The Crazy Bee (July 2017 to March 2019)

• Strategising an online retail business, developing the brand and visual identity.
• Curating and sourcing a unique collection of products around our USP.
• Website design within a given template on the Shopify Platform, both visually and structurally.
• Implementation of a marketing strategy including social media development and advertising.
• Identifying and attending pop-up retail events.

Charity Trustee, Kings Worthy Pre-School (2014 to 2017)

• Assisting the board in making strategic and operation decisions about the running of the pre-school.
• Writing a vision and strategy designed to clarify the overall objectives of the pre-school.
• Managing the implementation of a new logo and communications strategy.
• Involvement in HR issues such as recruitment, interviews and appraisals.

Corporate Marketing Manager, Hampshire County Council (October 2003 to October 2008)

• Managing the development and implementation of the corporate brand.
• Contributing to the development and managing the promotion of the corporate vision and key messages - internally to 38,000 staff and externally to over 1 million Hampshire residents.
• Developing campaign strategies that span across the diverse range of County Council services.
• Lead on e-activity, both corporately and within immediate team, including corporate website and development of online media centre.
• Providing strategic marketing advice to services across the County Council.
• Management of award winning corporate stand at the New Forest Show and other events such as the Hantsweb Awards and community roadshows.
• Line management of marketing team and project management of a diverse range of staff.

Senior Marketing Executive, Reed Business Information (RBI) (August 2000 to September 2003)

• Developing and implementing marketing strategy for market leading b2b magazine in the catering and hospitality industry, including setting and managing marketing budgets up to £1m.
• Developing online information and promotional tools including websites and email campaigns.
• Planning and implementation of sales support strategy and tactics.
• Project managing large-scale exhibition stands.
• Managing promotions to increase sales through high street retailers.
• Market mapping and database development.

Marketing Exec, Life & Medical Sciences Group, John Wiley & Sons Ltd (March 1999 to August 2000)

• Contributing to marketing campaign planning and managing implementation.
• Copywriting and production of literature for promotional activity.
• Managing and attending international book and journal exhibitions.
• Supporting international sales team and external customers with appropriate materials.

Events and Marketing Co-ordinator, Capital Sports Associates (December 1997 to January 1999)

• Devising and implementing marketing strategy for the company and clients
• Managing corporate hospitality in the UK and abroad at events such as the Football World Cup.

Events and Promotions Assistant, County Arts, Hampshire County Council (Dec 1995 to Nov 1997)

• Event management, including an arts events scheme of over 150 events.

2001 - 2003                 CIM Post Graduate Diploma in Marketing

1999 - 2000                 CIM Advanced Certificate in Marketing

1997                            Arts Training Central, National Foundation in Arts Management

1992 - 1995                University College of St Mark and St John, Exeter University,

                                     BA (Hons) Media Studies and Public Relations

1990 - 1992                Peter Symonds Sixth Form College, Winchester

                                    ‘AS’ Level: English (A), ‘A’ Level: Business Studies (C), Classical

                                    Civilisation (C)

1985 - 1990               The Westgate School, Winchester (8 GCSEs)