Xena Yeong

I’m a recent Business Analytics graduate from Lancaster University, with a passion for turning data into actionable insights. My experience as a Junior Analyst at GfK Malaysia sharpened my ability to quickly learn, adapt, and communicate complex data findings effectively. I thrive in using tools like Excel, Python, and R to drive optimization, forecasting, and data visualization. Now, I’m eager to apply my analytical expertise in a dynamic Business Analyst role where I can contribute to impactful decision-making and continue growing in a fast-paced, real-world environment.

Junior AnalystJunior Analyst

GfK - An NIQ Company (Nov 2022 - Aug 2023)

During my role, I ensured data integrity throughout the entire data processing cycle, verifying the accuracy and validity of processed data. I addressed and resolved quality issues raised by supervisors and clients, fostering positive working relationships with local, regional, and global colleagues through open communication. Additionally, I continuously innovated and proposed enhancements to improve work efficiency while adhering to the company’s regional and global standards.

Among my key achievements, I conducted analyses and forecasts of the company’s future group targets and risks, contributing to informed decision-making and risk mitigation efforts. I collaborated with the Head of China team to resolve uncertainties regarding product features, proposing solutions that enhanced market positioning and accelerated coding processes. Furthermore, I mentored and guided new team members, streamlining their onboarding experience and sharing insights on the company’s goals and coding practices. I also delivered a presentation on Stephen Covey’s "Proactive" habit during a company workshop, engaging the audience with real-life scenarios and actionable solutions.

Skills: Analytical Skills · Forecasting · Team Motivation · Reporting & Analysis · Presentation Skills · IT Business Analysis · Microsoft Excel

University: Lancaster University

Master's Degree: Business Analytics

Grade: Merit

Activities and societies: Lancaster Scuba Diving Society

Relevant Modules:
1. Marketing Analytics
2. Transportation and Logistics Analytics
3. Operational Research and Prescriptive Analytics
4. Python Programming for Problem Solving
5. Intelligent Data Analysis and Visualisation
6. Forecasting and Predictive Analytics

Skills: Microsoft Excel · Python (Programming Language) · R (Programming Language) · Data Visualization · Data Analysis · Analytical Skills · Public Speaking · Presentation Skills · Proactive Leadership · Microsoft Office