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1 year ago

How to create a small business marketing plan

Petra Smith · You wouldn’t start building a house without a plan, budget and setting your expectations. Building your brand works on the same principles, so before you dive in and start doing what everyone else is doing, take a step back to define your go-to-market strategy and create a tactic ...

3 years ago

Parallels between corporate environments and hummingbirds

Geoff Hudson-Searle · I recently paid a visit to Silicon Valley, California for an executive board meeting and aligned this trip to visit my international business partner in Oregon, Mark F. Herbert, for my yearly catch up, cross border strategic discussions and many “Meaningful Conversations”. · Whil ...

4 years ago

Do all roads lead to Rome?

Geoff Hudson-Searle · Every year, I travel to Oregon to visit my business partner to discuss cross border challenges US to Europe and the effects on business and personnel who hold office. This year’s trip coincided with Independence Day. I did not have the most of desirable starts when Springfield-OR ...

4 years ago

An afternoon with Mark

Geoff Hudson-Searle · I recently had the fortune of staying with a good friend and his wife, who is a successful author and entrepreneur living in the Portland area of Oregon, in the United States. · Mark Herbert was a very big inspiration to me when I wrote Freedom After The Sharks, and a true mentor ...

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