Search Engine Optimization Manager - London, United Kingdom - StoneX Group Inc.

Description

Job Description

Job purpose

• Innovate and help drive all SEO activities for the regions you will be managing to improve key metrics and deliver outstanding ROI.

General Duties

• Own each assigned SEO task from inception to reporting of results.
• Managing, training and supporting team members.
• Optimize all facets of SEO for your region(s) to drive maximum organic growth.
• Be a technical SEO evangelist by directing and managing all on-site audits and implementations to ensure SEO best practices are adhered to (e.g. CWV, structured data, etc.).
• Proactively keep on top of industry news, search engine updates and industry trends.
• Share useful insights with the team to ensure the company is at the forefront of SEO innovation.
• Report to senior stakeholders to highlight return on investment and progress achieved on KPIs.
• Leverage, create and contribute to content strategies to maximise SEO growth.
• Ensure content and technical SEO considerations are always taken into account.
• Help internal teams to better understand search engines and help them drive organic growth.
• Working closely with internal/external teams and regional offices to identify commercial SEO growth areas and ensure SEO is prioritised.
• Be an SEO evangelist within the company by showing how SEO can help drive conversions.
• Working with APAC SEO team lead to define the regional strategy and deliver outstanding ROI.
• Undertaking backlink audits & collaborating toward/managing white-hat link building campaigns.
• Liaising with external service vendor and internal financial teams to process invoices.

Knowledge and Experience

• Native Japanese speaking, fluent English speaking.
• International SEO experience
• Japan online search market experience is mandatory (cross-channel experience would be an advantage).
• Working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
• CMS editing or website development experience is desired, e.g. WordPress.
• Experience in content creation or general copywriting for marketing purpose (Japanese only).
• ASO experience is an advantage.
• Experience in working with teams across different time zones.
• Experience / knowledge of FX / CFD trading and/or investing would be an advantage.
• Working experience in a regulated financial company would be an advantage.
• Good experience working with industry tools: GA, Semrush, Majestic, Screaming Frog, etc..
• Good knowledge about ranking signals and technical SEO.
• Experience in managing and executing modern white-hat link-building strategies.
• Knowledge around important SEO verticals and rich results: news, video, GMB, etc.
• Good overall understanding of how content impacts SEO efforts and how to optimize it for target audiences.

Qualification and Skills

• ROI orientated approach to task prioritisation.
• Agile working approach to effectively manage tasks that are influenced by fluid financial market movements.
• Understanding of Power BI reporting and web analytics.