Head of Marketing, The Week - London, United Kingdom - Future Publishing

Future Publishing

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

As the Head of Marketing on The Week and MoneyWeek, you'll be responsible for setting and delivering a customer-first acquisition strategy for two award-winning weekly magazines with over 350,000 readers.

You'll be reporting to the Marketing Director for UK News and Wealth, and will lead the subscriptions marketing strategy on these unique brands.

You'll also be managing and motivating a driven team of three reports.

What you'll be doing...

You will be responsible for a multi-million £ annual marketing budget and accompanying integrated marketing strategic campaigns plans for The Week, collaborating with all specialist teams (including editorial, digital marketing, retention, CRM) to deliver results.

You'll have the opportunity to own a large budget across multiple high-performing channels and exciting initiatives, and will be driving these forward to constantly evolve and enhance the marketing performance within the team to ensure that what we do remains at the forefront of the industry.

You'll work closely with both internal and external teams and agencies to drive subscriptions and brand awareness.

You'll bring a high level of enthusiasm and drive to succeed, as well as a highly collaborative approach to working.

You'll be an instructive leader of people with a creative and energetic approach to marketing.

Key Responsibilities:_
Create and own customerfirst multichannel marketing strategies, driven by profitability and Lifetime Value (LTV) and including channel mix, forecasting and performance.
Be responsible for a significant acquisitions budget, using an agile approach to prioritise channel use and moving spend to maximise impact.
Lead the strategy across a broad mix of marketing touchpoints, including online, offline, audio and OOH.
Segment target audiences and use your extensive digital marketing experience to devise full funnel planning, from driving awareness to lead generation and subscription conversion.
Understand, monitor and report on campaign performance and its impact on CPAs and CLTV and forecast ROI.

Experience that will put you ahead of the curve...

You must have 5+ years of demonstrable experience in a senior role, ideally with relevant experience in subscriptions and/or recurring revenues.
You'll be wellversed in working to CPA, CLTV and ROI calculations to measure marketing success and effectiveness.
You will thrive on meeting and exceeding ambitious targets and have experience in making key strategic decisions in order to do so.
You have significant experience managing, shaping and motivating a team.
You have planned and implemented end to end marketing campaigns, from briefing and working with creative agencies and designers to tracking and reporting on results.
You have experience managing and being accountable for a significant marketing budget.
You have experience of both brand awareness and direct response campaigns and can expertly articulate the benefits of both.
You have extensive experience managing and responding to senior stakeholder expectations.
You have worked at an equivalent level of digital marketing experience.
You have experience in working with agencies and stakeholders in a crossfunctional environment.
You understand the importance and opportunity created by segmenting audiences and customer journeys from a customerfirst perspective.

What's in it for you
We have a number of awesome perks available to our staff.

We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues.

We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you're not pigeonholed in to one finite area but get the opportunity to develop a wide range of skills and experience

And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.

Internal job family level P4

The expected range for this role is £35,000 - £70,000

This is a Hybrid role from our London Office, working three days from the office, two from home.

_ Wh_o are we**- We're Future. We're 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We've got ambitious plans that build on our growth momentum and unlock new opportunities and we're looking for talented people who want to be a part of it. _

Our Future, Our Responsibility - Inclusion and Diversity at Future
We have a voice and we're going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We're an equal opportunit