programmatic client director - United Kingdom - Harrison Dear Sales
Description
ROLE: PROGRAMMATIC CLIENT DIRECTOR
LOCATION: LONDON
An independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We're passionate about
OOH and are on a mission to drive the growth of this sector within the media industry – changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.
In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 350 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.
OUR VALUES AND HOW WE WORK TOGETHER
WE ARE BOLD_ WE ARE HUMAN_ WE ARE SMART
As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships
We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients
• We embrace change
• We challenge respectfully
• We lead the way
• We value collaboration and togetherness
• We are empathetic
• We embrace individuality
• We grow and learn
• We are trusted
• We are mission possible
THE ROLE
OOH is currently at the epicentre of digital transformation and this position will play a crucial role in
moving us and the industry forward into becoming a truly omnichannel medium. With the vast
majority of the UK ad market being traded programmatically, there is an opportunity for us to
establish itself as the market leader for intelligent OOH activation and access incremental budgets which
help to grow the medium. The Programmatic Client Director role will make an important contribution to
this revenue growth by building excellent client relationships, delivering high quality servicing, and
effectively communicating initiatives to drive outcomes for our clients.
RESPONSIBILITIES AND RELATIONSHIPS
• Lead on the servicing of a portfolio of clients across a range of agencies, with a particular focus
on digital/programmatic teams and performance agencies.
• Advocate for the inclusion of PrOOH on plans to ultimately drive incremental revenue into the
medium via Talon's proprietary technology and data stack (Ada & Atlas).
• Work closely with the Planning teams to create response to briefs, supporting rationale
documents and feed into PCAs.
• Be responsible for presenting the above work to clients and agencies.
• Attend all client and agency meetings across your patch of business, working in collaboration
with the Planning teams and with the support of the Head of Programmatic.
• Identify growth opportunities across your portfolio of clients, positioning OOH as a driver of core
metrics and showcasing our audience solutions.
YOUR EXPERIENCE AND QUALIFICATIONS
• Proven ability to build strong client relationships, understanding their key business challenges
and presenting strategic solutions to drive growth across their accounts.
• First class relationship management skills with the ability to communicate across all levels both
internally and externally.
• Extensive experience working with or within network agencies.
• Strong commercial acumen with the confidence to apply this within your work.
• UK OOH/PrOOH experience and/or extensive experience within programmatic/digital teams
preferred but not essential.