Senior Performance Business Partner - United Kingdom - IRIS software Group

Description

Senior Digital Marketing Business Partner, Level 5
Location Remote, UK
This is a Permanent , Full Time vacancy that will close in a month at 23:59 GMT .

The Senior Digital Marketing Business Partner position is crucial for our team and will be responsible for interpreting data trends, analysing market insights, and delivering actionable recommendations to optimise our marketing strategies.

This is a great opportunity for someone dynamic and analytical, with a passion for translating data into valuable insights.

If you possess these qualities and are eager to contribute to our marketing success in the B2B tech space, we encourage you to apply.

As a Senior Digital Marketing Business Partner within this team, your responsibilities will include:
Analysing and interpreting marketing data, encompassing digital campaign performance, lead generation, and customer acquisition metrics.
Collaborating with cross-functional teams to derive data-driven insights that contribute to refining marketing strategies.
Utilising analytics tools to track, measure, and report on key performance indicators (KPIs) across various digital marketing channels.
Developing and maintaining dashboards and reports to effectively communicate marketing performance to stakeholders.
Providing recommendations for optimisation based on data insights to enhance overall campaign success.
Monitoring and evaluating the effectiveness of marketing initiatives, identifying areas for improvement.
Assisting in the development of customer segmentation strategies for targeted digital marketing campaigns.
Collaborating with the marketing team to implement A/B testing and other experiments aimed at improving campaign effectiveness.
Demonstrated experience as a Digital Marketing Analyst, ideally within the B2B Technology, Retail/Ecommerce sectors.
Strong quantitative and qualitative analysis skills, capable of deriving actionable insights.
Proficiency in utilising data visualisation technologies such as PowerBI, Tableau, etc.
Proficiency in utilising database management technologies such as SQL, Salesforce, etc.
Excellent communication skills to convey complex data findings to non-technical stakeholders.
Detail-oriented and highly organised, with the ability to manage multiple projects simultaneously.

As one of the UK's largest privately held software companies, IRIS Software Group exists to simplify the lives of businesses, schools and organisations.

IRIS provides software solutions and services that substantially enhance operational compliance, efficiency and accuracy, empowering the users of our technology to look forward with certainty and confidence.

Over 4 million parents use our software to connect with their child's school, 18% of UK employees are paid via an IRIS payroll solution, 50,000 SMEs use IRIS cloud bookkeeping and 21,000 firms rely on us for legislative compliance.

Our operational software is the invisible but essential beating heart of our customers' businesses, supporting them in a range of objectives, from maintaining legislative compliance to boosting engagement with stakeholders and enhancing productivity.

That's why IRIS helps businesses run the tough stuff, stay compliant and get operational tasks done right first time, every time – so they can focus on productivity and growth.

our people are our greatest assets.

We're delighted to be certified as a Great Place to Work and one of the UK's Best Workplaces for Women.

These accolades confirm that our employees have a consistently positive experience at IRIS, with the certifications considering employee wellbeing, diversity and inclusion, trust in management, effective communication and recognition/reward.

We believe in creating a culture of engagement and reward to develop your potential and offer long-term career success.