Internal Communications and Engagement Co-ordinator - Sunderland, United Kingdom - University of Sunderland

Tom O´Connor

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Tom O´Connor

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Description
Working with the internal Engagement Officer and other members of the
Media, Communications and Events team, to deliver internal
communications to students and staff, increase engagement and support
the delivery of the University's strategic plan and vision.

The post-holder will need to have excellent writing and storytelling skills,
innovative thinking and be digitally and technically savvy. The post holder
will also need to be able to advise at a senior level as this role involves
close working with the Vice-Chancellor, Executive team and senior leaders
across the University.


Key

Responsibilities

and

Accountabilities:


  • To work with the Head of Communications, Internal Engagement
officer and other members of the Media, Communications and Events
team to deliver internal communications strategic and campaigns to
University staff and current students.

  • To work with the Executive team (particularly the COO), deans and key
departments (including Student Journey, Estates and Facilities,
Student Journey and the Students Union) to produce timely and
effective communications on all corporate projects and activity
- including organizational-wide messages, performance and
organizational change.

  • Support the Internal Communications Officer in the management and
coordination of all internal communication platforms for staff and
students - including two intranet sites (US Online and About US);
digital screens around campus; weekly newsletters; posters and other
signage across campus.

  • Identify newsworthy content for multiple channels that increases
engagement and supports business objectives - ensuring content is of
high quality and in the style and tone best suited to effectively reach
the relevant audience.

  • Take responsibility for website content management systems and CRM
systems, ensuring digital skills are kept up to date, in line with
emerging technologies, and that new platforms and approaches are
used appropriately.

  • Work creatively to increase internal engagement, including supporting
the Internal Engagement Officer to trial new platforms and
technologies.

  • Act as a point of entry into the internal communications team,
monitoring the shared inbox and highlighting / escalating queries within
the wider team as appropriate.

  • Use evaluation metrics to track input and reach of strategies and
content.

  • Deputise for Internal Engagement Officer as required.
  • Support other projects across the wider team for example the delivery
of corporate events or producing content for external audiences.

Special
**Circumstances: May be required to work unsocial hours when required.

University of Sunderland

Role Profile
Part 2


Part 2A:
Essential and Desirable Criteria


_Essential _

Qualifications and Professional Memberships:


  • Qualified to degree level and / or proven and relevant experience of
working in the news media or internal communications


Knowledge and Experience:


  • Experience of successfully working on strategic internal
communications and / or media relations

  • Good knowledge of news and current affairs
  • High level of media literacy including online content management,
social media and evaluation tools

  • Project management skills
  • Experience of building relationships with a variety of stakeholders and
partners

  • Understanding of strategic campaign models and experience and/or
understanding of using insight and evaluation to achieve outcomes

  • Ability to work effectively independently and as a supportive member of
a busy team

  • Attention to detail and the ability to manage and prioritise multiple
projects

  • Energy, enthusiasm and resilience to pressure
  • Resourceful and flexible approach
  • Ability to work to deadlines

_Desirable _

_Qualifications and Professional Memberships:
_


  • Educated to Degree level or equivalent
  • Relevant journalism or communications qualification

Part 2B:
Key Competencies


Competencies are

assessed at the

interview/selection

testing stage

COMMUNICATION

Oral communication
The role holder is required to, understand and convey straightforward
information in a clear and accurate manner and and convey information
which needs careful explanation or interpretation to help others understand,
taking into account what to communicate and how best to convey the
information to others. Occasionally is required to, understand and convey
complex conceptual ideas or complex information which may be highly
detailed, technical or specialist.


Written or electronic communication and visual media
The role holder is required to, understand and convey straightforward
information in a clear and accurate manner and convey information which
needs careful explanation or interpretation to help others understand, taking
into account what to communicate and how best to convey the information to
others. Required to, understand and convey complex conceptual ideas or
complex information which may be highly deta

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