- Ensure the accuracy and consistency of data across all platforms (e.g. CRM)
- Ownership of email deliverability and maintenance of contact data health
- Define and implement an effective audience segmentation strategy for email marketing
- Build and manage automated email lead nurture campaign journeys
- Manage ads account(s) and optimise targeting/spend, based on performance
- Collaborate with Sales to identify and deliver persona-targeted campaigns
- Brief the marketing collateral requirements to the Marketing Manager (e.g. blog, email and ad copy) and Senior Digital Designer (e.g. email templates, display ads)
- Weekly and monthly data insight reporting from analytics tools (e.g. GA4)
- Remain up-to-date on marketing email sender best practices
- Remain up-to-date on PPC marketing best practices
- Minimum 2 years experience in a data-driven B2B marketing role
- Demonstratable experience in delivering successful targeted marketing campaigns
- Confident in managing and optimising PPC activity (Google, Meta and LinkedIn)
- Familiar with leveraging intent data for targeted marketing campaigns
- Strong analytical skills and strategic problem-solver
- Understanding of CRM systems and marketing automation platforms
- Proven capability to self-manage work and meet tight deadlines
- Competitive annual salary between £27-31k (DOE)
- Enhanced annual leave allowance (increasing with length of service)
- A day off for your birthday
- Continual professional development with allocated budget
- Equipment and hardware for a suitable hybrid work set-up
- A welcoming work environment with a supportive team
Email and PPC Marketing Executive - Portsmouth, United Kingdom - Transalis Ltd
Description
Job Description
Company Description
Transalis Ltd is a leading provider of frictionless supply chain automation. The company supports businesses worldwide with innovative EDI, eInvoice, and system integration solutions. Transalis has over 14,000 registered users across 55 countries, making it a trusted provider for businesses of all sizes and industries. To learn more, visit:
Job Description
The Email and PPC Marketing Executive will be responsible for implementing a hyper-personalised communication strategy across our email and ad channels, using insights from CRM, intent and website performance data. Accountabilities include ensuring data accuracy, optimising audience segmentation, improving email deliverability, and increasing overall campaign engagement.
Reports to: Marketing Manager
Based at: This is a full-time hybrid role for an Email and PPC Marketing Executive located in Portsmouth and offers the ability to work from home several days a week.
Key Accountabilities:
Secondary Accountabilities:
Skills, Qualifications and Experience Required:
What we offer: