Customer Relationship Management Executive - London, United Kingdom - HCLTech

    HCLTech
    HCLTech London, United Kingdom

    2 weeks ago

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    Description


    HCL Technologies is a $13+ bn Technology Services company that takes tremendous pride in helping Customers through their Digital Transformation Journey.

    Our Sharp focus on Mode 1-2-3 strategy has helped us become the fastest large Tech services company globally.

    CRM Executive -We are looking for a CRM Executive who will help us implement CRM strategies that enhance customer acquisition, retention, satisfaction, and lifetime value.

    This role may be an ideal fit for a CRM Assistant/Junior Executive presently working in banking or in a financial sector with a keen interest in multi-channel CRM campaigns (email, push messages, in app message) and automation.

    The selected candidate will be part of a small CRM team working alongside the CRM Lead and other CRM Managers.


    Key Responsibilities:

    • Plan, execute and optimize daily schedule of either single-channel or multi-channel campaigns.
    • Campaign Analysis: Regularly analyze CRM and email marketing performance metrics to identify trends, opportunities, and areas for improvement.
    • A/B Testing: Conduct A/B tests to optimize email content, subject lines, and other campaign elements for improved performance.
    • Provide regular reports and insights to the CRM team and other stakeholders, highlighting the impact of CRM and email marketing efforts on business goals.
    • Support other CRM team activities and help other relevant teams / tribes where needed.

    About you:

    • A minimum of 1 year of CRM campaign management experience.
    • Experience at using some of the CRM and email marketing platforms such as Braze (highly desirable), Salesforce, IBM Watson Campaign Automation, Hubspot, or Dotdigital.
    • Proven email building experience either via drag and drop editor or via html master template plus experience building push notifications and in-app messages campaigns.
    • Basic email HTML coding experience plus knowledge of liquid script would be beneficial.
    • Good understanding of data management, analysis and reporting.
    • Proficiency and ability to manipulate data, e.g. manual list creation, cleaning and upload via Excel or CSVs.
    • Strong collaboration skills to work effectively with cross-functional teams.
    • Good planning and organizational skills, with proven ability to work to strict deadlines.
    • Good multitasking skills when working on several tasks / campaigns simultaneously.
    • Experience in content localization would be welcome.
    • Exceptional communication and presentation abilities.
    • A problem-solving mindset and effective time management skills.
    • Bonus Points: previous experience in banking or financial sectors beneficial.