Assistant Product Manager - Manchester, United Kingdom - THG

Description

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers.

Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.

Our brands and people exist to break boundaries, to power and empower those who want more. Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. Assistant Product Marketing Manager - Myprotein
Manchester (M90 3RR), Hybrid working

You will work closely with product development teams, campaigns, marketing, and trading teams to drive awareness and sales for both new and existing products.

This will include assisting the Product Marketing team in generating market strategy, developing creative briefs and concepts as well as campaign execution and performance analysis.

The product marketing team is a function responsible for the market strategies across the current Myprotein product ranges, and new product development.

The role of Assistant Product Marketing Manager includes responsibility across a key performance category - ensuring product success and delivery of product launch campaigns.

Keeping up with product trends and market changes, understanding the customer and identifying product / product marketing opportunities within a fast-paced market.

Product development - marketing support : Identifying market gaps and working closely with the product development team to position product needs and demands correctly - understanding the single-minded proposition and key USPs.

Ensuring that product and marketing are aligned with business goals, brand strategy, and customer profile requirements
Market and consumer testing - packaging, product sampling and campaign
Channel execution - liaising with marketing, ambassador, trading, new product team, production, and supply teams to bring the product to market
Creative campaign briefing and development - Bringing products to life through creative campaigns and marketing execution, working with our creative studios and in-house marketing teams
Project management skills - Tracking multiple product projects across various stakeholders, ensuring timelines are met and critical paths are adhered to
Product performance - Tracking product performance through reporting to assess success, challenges and opportunities or solutions

Presentation planning and delivery - Presenting business briefs, campaign updates and marketing execution plans to wider stakeholders across the business.

Hosting execution and performance presentations to ensure team and stakeholder buy-in
Understanding of product development or positioning
Strong communication skills - specifically the ability to co-ordinate and communicate marketing to other members of the team and external partners
Interpersonal skills - ability to get on with a wide variety of people at all levels, including designers, marketing teams, trading managers and management
A level of understanding of digital marketing techniques and tools (PPC, Email, Social, SEO, PR) and an interest in data and insights
Market research and strategy positioning - considering customer shopping habits, new trends, demand and solutions
Creative campaign development
Some knowledge of marketing channels and the way that these channels work
Experience of marketing campaigns
Relationship marketing experience
Experience of web analytics tools (preferably Google Analytics)
Understanding of technical aspects of the web (html, major browsers, and related page elements)
Competitive Salary
Discretionary bonus dependant on company & personal performance
Hybrid working
Birthday off
Access to staff gym at THG Icon office
Discounts across THG Brands
Pension

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

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