Business Development and Marketing - United Kingdom - Lifeways Group

Description

Job Title:Senior Communications Manager

Position Type: Permanent / Full-Time

Hours of work: 37.5 Hours per week

Function: Marketing

Salary£50,000 -£60,000

Reporting to:Head of Marketing

Location: Note location of role is home based

The Lifeway's Group is one of the UK's leading providers of specialist support services for people with complex needs. We are striving to be revolutionary in our sector and currently on a transformational journey to become the Care Provider of Choice by through new process, digital solutions / tools, and more efficient ways of working, helping our people deliver the best care to the people we support. We would love to invite you to be part of this

J ob Summary:

This is a key role within our Marcoms team working with the Head of Marketing and Communications to deliver a comprehensive communications strategy, ensuring consistency of message to all internal and external audiences.

Working on both internal and external communications, the post-holder will

• deliver content that will engage and inspire Lifeways' large workforce and its increasing range of valued stakeholders.
• bring to life our mission, vision and values in support of a culture where colleagues feel motivated, connected and aligned to our overall Group strategy -'to be the provider of choice in our sector and 'to be the employer of choice in our sector.
• present thought leadership and the very best action research and learning externally.

Internally working closely with senior managers, you'll bring Lifeways' Corporate Plan to life at a operational level and engaging operational teams; illustrating the role that every colleague plays in its successful delivery.

You will also play a key role in driving change across our organisation, developing effective working relationships with the Executive leadership Team to ensure key messages ae communicated in the most effective manner and ensuring all colleagues feel involved, and able to contribute towards shaping our future direction. You will manage al internal engagement channels including Workplace by Facebook which is a key internal communications channel for Lifeways, serving as a central hub for sharing updates and information.

Externally, you will develop a coordinated communications strategy to attract future colleagues and commissioners, to present the very best of what Lifeways does in the most positive and inspiring light across a range of channels.

Key Responsibilities:

• Employ effective storytelling to share success stories, employee achievements and positive organisational news to build pride in Lifeways as an organisation and ownership of the Lifeways brand.
• Develop an overarching strategy and plan to create a Lifeways narrative for our corporate communications that all employees connect with and become advocates for.
• Develop an engaging content plan for communicating My Lifeways Benefits, Rewards and Discounts that maximises calendar opportunities to promote available offers and takes account of a wide range of employee interests and priorities.
• Improve awareness of Choice awards and Long Service, increase nominations, share stories, and showcase winners/employees to encourage participation and build positive culture of engagement. Increase awareness of importance of recognition as a retention tool amongst managers
• Plan a calendar of key events and work with key stakeholders to inform and engage internal workforce and where appropriate across external channels for external audience.
• Develop a louder voice for Lifeways, generating action research and thought leadership pieces that will stimulate positive sector change and generate brand warmth.
• To lead and line manage two team members – Marketing and Communications Manager and Internal Communications officer.

What we can offer you:

• You will receive a competitive salary of between £50,000-£60,000 and core benefits including matched pension scheme, 33 days holiday (inc bank holiday) and rewards and recognition such as discounts, cycle to work, well-being and Employee Assistance Programme (EAP)
• Fully remote working so you can enjoy work life balance and no commute.
• You will be supported to help you achieve your personal and professional development goals and develop as a leader and manager.
• You will be working for a company with a purpose that makes a difference to over 6000 peoples lives across the UK
• This is a real opportunity for someone who wants to make a role their own and make a big impact

Experience, Skills & Qualifications:

• Proven experience of internal communication and engagement ideally within a large and geographically dispersed organisation with employees
• Demonstrable in-depth understanding of communication strategies, techniques and planning and knowledge and understanding of communications channels and how they can be deployed for different outcome
• Proven experience of managing messaging and branding / media relations expertise
• Excellent written English, including copyrighting, and editing skills.
• Excellent critical thinking, and problem solving skills
• A creative approach, able to deliver engaging communications for varied audiences.
• Strong senior stakeholder management and communication/discussion skills.
• Project management skills and ability to ensure stakeholders expectations are managed
• A can-do attitude and confidence to assess, challenge and change current processes and results.

Desirable but not essential:

• Industry qualification from a body such as the Chartered Institute of Public Relations or Institute of Internal Communications.
• Line management of team member
• Background in an industry that's people focused and emotive

At Lifeways we value our staff and work hard to develop their skills through the provision of training and support. We are expanding and so there are real opportunities for career development.

If you feel ready for a change and are able to take on new challenges in a growing organisation, we want to hear from you.

The Lifeways Group is an equal opportunities employer and is regulated by CQC in England, CIW in Wales and CI in Scotland.

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