Brand and Communications Manager - London, United Kingdom - Illuminate Recruitment Ltd

Illuminate Recruitment Ltd

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

BRAND AND COMMUNICATIONS MANAGER

Illuminate are delighted to be partnering exclusively with a Chartered Institute as they continue to deliver an exciting strategy designed to innovate and increase the impact of their educational and product offering to a highly engaged membership base.

The team are growing, and we are seeking a Brand and Communications Manager who wants to deliver real change and is passionate about working for a values-driven organisation.

WHY DO WE NEED YOU?

The Brand and Communications Manager is responsible for the positioning, brand and awareness raising of the work and impact of our client as the leading body on governance in the UK and in its overseas branches.

You will develop a communications strategy for our client, working with stakeholders across the Institute which will include a calendar of news stories and content pieces aligned to key themes and issues faced by the sector.

It is expected that some contentwill be pitched to sector media.

You will also be responsible for the overall use of branding by stakeholders and third parties and will create processes to ensure correct usage.

You will have overall responsibility for the social media channels, ensuring that engagement is strong.

You will also be responsible for internal communications, which will include populating an intranet and creating engaging, supportive content for employees, in line with the Institute's values.

WHAT ARE YOUR KEY RESPONSIBILITIES?

Create and implement an external communications strategy working across the organisation to develop creative news/content/media opportunities in line with the client's overall strategy and yearly plans.
Create and implement an internal communications strategy, working with stakeholders from Marketing, HR and senior leadership team to support employees and build their reputation as a good employer.
Be responsible for the brand guidelines and style guide and oversee the development of branded templates for use by stakeholders. Ensure there are processes in place to enforce correct usage.
Create and maintain news content for the client's website, as well as oversee the social media channels
LinkedIn, Twitter and Facebook, and create a growth and engagement strategy to work to on these channels.
Build and maintain links with relevant press and other media and opinion formers to build awareness of the client's areas of expertise and facilitate media coverage of their priorities and activities to their key external audiences.
Monitor and respond to the external media agenda when there is crossover with the purpose of the client and its priorities, including their social media content to issue timely responses, ensuring the client's messages and themes are presented consistently.
Work with internal stakeholders and Content team to ensure the client maximise the PR potential of their initiatives.
Provide brand and PR support to key events such as the Annual Governance Conference, Annual Awards, Summits and smaller conferences.
Work with Head of External Affairs to produce corporate literature such as the Annual Report.

WHAT ARE YOUR ADDITIONAL RESPONSIBILITIES?

Attend events as a representative for the Institute as required.
Occasional early mornings, late evenings and overnight travel may be required.

WHAT KNOWLEDGE, EXPERIENCE AND SKILLS DO YOU NEED?

A good understanding of how to shape news stories and ensure messaging is well positioned.
Some knowledge of corporate business, charities, professional associations is desired.
A good understanding of communication and content channels and how to use them effectively, particularly social media.
Understanding the importance of brand consistency in communications.
At least five years in a brand marketing and/or communications role managing content creation for use across a range of communications channels.
Experience of writing interesting and accurate articles from technical information.
Experience of planning and developing profileraising media campaigns.
Brand management, both in design and messaging.
Desirable to have internal communications experience too.
Line management of at least one team member.
Educated to degree level or equivalent.
Excellent writer with attention to detail.
Highly organised with ability to project manage campaigns, delivery of content and publications.
Stakeholder management, to ensure that the media angle is planned for early in projects.
Excellent relationship building and networking skills.
Excellent planning, prioritisation and time management skills.
Processdriven with an ability to multitask effectively.
Selfstarting, proactive and curious.
Resilient, flexible and open minded.
Can act in accordance with the client's values.

WHAT CAN WE OFFER YOU?

This is a chance to work with a new and energetic marketing team and a dedicated membership base who want to use their professional skills and education to work with organisations globally, and hold them to the highest standards of accountability and integritythrough clear and measurable governance standards.

The organisation's values drive its decision-making and have created an inclusive and empowering culture for staff and members alike.

As well as making you feel welcome and creating opportunities for learning and personal development, this organisation hasan excellent benefits package which goes beyond the standards typically seen across this sector and is reflective of how committed this team are to ensuring that their staff are valued and seen.