- Research current trends in the market, create plan to capitalize on new trends to maintain excitement with craft drinkers
- Lead and collaborate with cross-functional stakeholders including Creative, Sales, R&D, Connected Commerce, Communications and Field Marketing to deliver world-class marketing programs
- Ensure brand standards are adhered to and programs are being executed; provide insights on brand growth strategies to distributors and sales teams in the market
- Leads development of annual brand marketing plan for all brand families, in conjunction with sales, creative, and trade marketing teams
- Responsible for developing and maintaining a dashboard of metrics to help entire organization understand brand performance (volume, profit, brand health) while targeting best-in-class for national craft players
- Build data-driven brand selling stories for Sales Team to ensure successful field execution
- Lead Quarterly Business Reviews to present to Leadership Team
- Must be willing to work non-standard hours, including some nights and weekends Please Apply if You Have
- Bachelor's Degree in marketing or related field or any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved required
- Master's Degree preferred
- 10 years experience in progressively responsible Brand leadership roles within the CPG industry required
- direct experience in beer, wine or spirits preferred preferred
- 7 years management or leadership experience
- Prior sales experience preferred
- Ability to challenge the status quo and pursuing new ideas and ways of thought
- Strong leadership skills, detail-oriented, organized and self-motivated
- Ability to work in a fast-paced environment with continuous innovation
- Demonstrated knowledge of market and brand research methods
- Ability to utilize and leverage brand insights to make thoughtful recommendations
- Excellent analytic skills, experience with IRI a plus
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brand director - Mansfield, United Kingdom - Sierra Nevada Brewing Co.
Description
Get to Know Us
Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We're committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that's in the brewhouse, with sustainability, or in the great outdoors. Get to Know This RoleThe Brand Director is responsible for leading Brand Management, Brand Experiences and ensuring the ongoing commercial success of our active portfolio. Reporting to the VP of Marketing and in partnership with the Director, Insights & Innovation, this role drives the brand strategy for the entire Sierra Nevada portfolio. This role's core function is defining vision, mission, goals and strategy for Sierra Nevada brands to deliver sustained portfolio and brand growth. What's In It For YouWe're committed to our employees and work hard to prove it. For starters, we're offering $143,890 to $224,469 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off. What You Will Do
