Growth Marketing Manager - Greater London - Fly Victor

Description

Overview

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Are you a highly motivated growth marketer who loves combining creativity with commercial impact? Do you thrive where Marketing and Sales meet, and get energised by unlocking high-value 'unicorn' customers in the world of aviation?

Victor, a leading private jet charter company, is seeking a Growth Marketing Manager to accelerate our demand generation. Sitting within the Marketing team, you'll identify high-value opportunities, fix CRM and contractability challenges, and turn insight into imaginative, revenue-generating campaigns that elevate Victor's market presence.

In this role, you will:

• Identify and prioritise 'unicorn' opportunities: Use data, insight and creativity to pinpoint the highest-potential members, then design targeted plays to win and grow them.
• Transform our CRM into a growth asset: Tackle issues around opted-out contacts, consent and data hygiene so that we can re-engage customers in a compliant, high-impact way.
• Build and optimise lifecycle journeys: Design and run automated, multi-channel campaigns (email, WhatsApp and beyond) that nurture prospects and customers from first enquiry through to repeat, high-value bookings.
• Partner hand-in-hand with Sales: Collaborate daily with the Sales teams to align on target accounts, refine lead and account scoring, improve hand-offs, and ensure growth initiatives translate into qualified pipeline and closed revenue.
• Experiment, learn and scale what works: Continuously test new creative concepts, offers, channels and journeys - doubling down on what moves the needle and retiring what doesn't.

Through this position, you will have the opportunity to:

• Make a measurable impact on revenue by unlocking new demand and maximising the value of our existing customer and prospect base.
• Shape how Victor understands and engages its highest-value customers across regions, from UHNW individuals to corporate and sports clients.
• Deepen your expertise in growth, lifecycle marketing and CRM, working with modern tools such as Salesforce and Braze.
• Play a key role in a dynamic and reputable organisation that combines luxury travel with a strong focus on innovation and climate action, including our market-leading Sustainable Aviation Fuel (SAF) initiatives.

VICTOR

Established in 2011, Victor is disrupting the private jet charter sector - providing a global on-demand marketplace that makes aircraft charter more transparent, and easier than ever before. Our mission is to provide a better way to fly by putting our customers in control.

Since being founded, Victor has experienced remarkable growth, positioning itself as a prominent player in the on-demand jet charter brokerage section. Our mission at Victor is clear: to become the leading provider in our sector. To achieve this, our team embodies a culture of Ambition, Empathy and Accountability.

Within our organisation, the Marketing team is central to driving commercial performance - identifying high-value opportunities, strengthening our customer understanding, and creating innovative, test-and-learn strategies that accelerate growth. We champion a collaborative, fast-paced culture where fresh ideas are encouraged, data informs decisions, and every individual contributes meaningfully to how we attract, nurture and convert our most valuable customers.

Responsibilities

High-Value Customer Identification & ABM - 20%

• Build a Unicorn Score (propensity + LTV) using CRM and behavioural signals (e.g., aircraft type, route patterns, intent events, net worth proxies, company profile).
• Run micro-ABM plays for priority segments (UHNW, corporates, sports teams), coordinating with Sales on personalised outreach and content.
• Spin up creative testbeds (e.g., bespoke landing pages, concierge offers, co-branded content with partners) and measure ROI.

CRM Hygiene & Audience Activation - 20%

• Audit Salesforce/Braze: bounce/opt-out analysis, field hygiene, consent provenance.
• Design and launch opt-in campaigns and preference-centre strategy aligned to GDPR/PECR/CAN-SPAM.
• Implement sender reputation and deliverability best practices (authentication, warm-up, sunsetting, cadence control).
• Train Sales on compliant outreach and consent capture; define single source of truth and governance with Product/Dev.

Lifecycle & Messaging (Braze / WhatsApp / Push) - 20%

• Plan, build, and optimise automated lifecycle programmes: opt-in, reactivation, and quote follow-ups etc.
• Drive segmentation and personalisation using cohorts from Salesforce/Braze; tailor creative and copy by persona, region (UK/US/UAE), and lifecycle stage.
• Lead WhatsApp via Braze and content cards/notifications; partner with Content & Dev; iterate on engagement metrics and opt-in growth.

Sales Partnership & Pipeline Acceleration - 15%

• Define MQL/SQL quality criteria, SLAs, and lead-routing rules; run closed-loop reporting and feedback cycles with Sales.
• Coordinate closely with Sales to understand current market trends and align on tactical and strategic efforts to grow revenue.

CRO & Web Experience - 10%

• Identify friction in key conversion points; deploy A/B tests on the UX across the website.
• Collaborate with Product/Dev to improve landing pages (speed, relevance, trust signals) and track lift in conversion rates.

Analytics & Reporting - 10%

• Maintain a growth scorecard: deliverability, MQL/SQL, win-rate assist, CAC, LTV, and channel ROI.
• Build dashboards in Salesforce and Braze; run post-mortems and standardise learnings for the wider team.

SEO - 5%

• Prioritise content to capture high-intent routes/aircraft queries; ensure press and web content are SEO-optimised.

Requirements

Growth mindset + creativity: Demonstrable track record of devising fresh, on-brand creative that drives measurable lift.

Lifecycle & CRM expertise: Hands-on experience with Braze (or equivalent), Salesforce, segmentation, deliverability, and consent best practices.

Experimentation discipline: A/B testing, CRO, and rapid iteration; comfort with ambiguity and hypothesis-led work.

Sales partnership: Proven success building MQL→SQL programmes, implementing SLAs, and jointly reviewing pipeline with Sales.

Analytical rigour: Proficient with GA4/BI, attribution, cohorting, and LTV models.

Organisation & stakeholder management: Highly organised, proactive, and able to lead cross-functional initiatives.

Excellent writing skills and attention to detail; strong interpersonal skills and credibility with senior stakeholders.

Comfortable in a fast-paced, high-expectation environment; a hands-on, "make it happen" attitude.

Interest in and hands-on use of AI tools: Curiosity about AI in marketing, with examples of using it for research, content, analysis, automation, or workflow optimisation.

Nice to have: UHNW/luxury travel familiarity; US and UAE/GCC market understanding; SEO experience.

Tooling & Experience (Tech Stack)

Must:
Braze (or similar ESP/CEP)
Salesforce (or similar CRM)
GA4
META/WhatsApp for Business

Good to have:
Mixpanel
SEO suite (SEMrush/Ahrefs)
Basic HTML/CSS for email tweaks
Project Management (Jira/Asana)

Working Hours

Core hours are 09:00-18:00.

This is a hybrid position, though during probation we ask for full in-office attendance to support onboarding and collaboration.

Benefits

Victor+

Victor+ is an internal body set up by existing Victor staff to offer our employees educational tools and support for a wide variety of challenging topics such as mental health, financial well-being, and to encourage people to generally take more care over their work-life balance.

Medical and Insurance Cover

Medical cover by BUPA. Income protection and life assurance.

Social Development

Victor hosts monthly socials both in person and online to bring the team together and support healthy, professional relationships. You can also take part in team and individual challenges to support charities and local communities, alongside staff wellness activities.