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- Take ownership of and drive forward the PPC roadmap ensuring it complements the overall company strategy
- Own the OKRs across the PPC channel: New Customer value Existing customer value ROAS with a focus on building a world class PPC machine
- Manage overall PPC efficiency through effective budget allocation and channel optimization Google Ads Microsoft Ads
- Collaborate tirelessly with data science and other cross functional teams to improve automation and PPC bidding amongst other things
- Audit PPC accounts to find gaps and opportunities for continuous improvement
- Ensure optimal allocation of resources and PPC budget to ensure outcomes that deliver against threeyear plan goals
- Optimize key user journeys amp; touchpoints for both new customer acquisition and retention
- Ensure the continuous improvement of tools and processes for performance monitoring alerting forecasting and budget control
- Own and develop key partnerships with third parties Google amp; Microsoft
- Line managing one PPC Executive responsible for delivering growth of all customer types across multiple markets Qualifications Proven PPC experience with a heavy emphasis on B2CD2C marketing expertise and leadership ideally in scaleups with high growth trajectories Deep knowledge in the development and implementation of data to drive conversion LTV and ROAS improvements Track record of designing and owning an end to end PPC strategy working hand in hand with Martech Data Science and Product teams to ensure success Experience in digital ecosystems eg DSPs DMPs thirdparty data providers; as well as driving and measuring performance eg lookalike models lastclick vs multitouch attribution models Stay up to date to the PPC industry changes and tactics Previous experience designing and implementing AB and multivariate tests Experience presenting to C Level leaders as well as internal and external audiences Experience in developing scripts is welcome Proficiency in Italian Spanish or French is also welcome
Senior PPC Manager - London, United Kingdom - Trainline
Description
Job Description
This position is for a forwardthinking analytically minded PPC leader with a successful track record of driving an international PPC team in a B2C business
Reporting directly to the Director of Performance Marketing youre responsible and confident in leading large scale PPC accounts across multiple geographies This position drives effective short and longterm profitable growth against forecast and 3YP targets
Responsibilities
As a Senior PPC Manager you will: