Product Marketing Associate - London, United Kingdom - eFinancialCareers

eFinancialCareers

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

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Description

Description

About this role
Product Marketing Associate, AWT Enterprise, London

About this role

The AWT Product Marketing Team is responsible for driving adoption and engagement in our products by defining our commercial narrative and positioning, supporting the business development process, promoting product features, and influencing the product roadmap.

The product marketing associate will be responsible for owning a key user segment as well as taking the lead on a couple of key workstreams on user adoption and product promotion.

About Aladdin Wealth Tech
Aladdin Wealth Tech is BlackRock's technology business serving the global wealth management industry.

We bring the best of Aladdin's sophisticated portfolio construction and risk capabilities to the financial advisors, bankers, CIOs, risk managers, and businessleaders of leading wealth managers, enabling them to deliver better, more personalized portfolios to their clients and to differentiate and grow their businesses.

We are a global team of product, product marketing, client, implementation, and analytics professionalspioneering the next generation of wealthtech capabilities.

Key Responsibilities:

Drive user adoption
Set the agenda for driving adoption, including establishing and tracking to target metrics, prioritizing resource deployment, and executing on plans
Establish the product story
Author the story of value and benefits our products overall and for new features, and arm our business development and clientfacing teams to represent that story to clients
Promote product features
Educate and arm our client facing teams to sell and deploy new features, including via training sessions, collateral creation, and direct engagement with those teams
Own and author the product pitchbook
Create and maintain the 'gold copy' of pitch materials for our product and for new features
Track and drive adoption
Design and implement capabilities to track adoption and extract actionable insights. Use these insights to identify and execute on opportunities to improve deployment and usage of existing and new features.
Launch new features. Write launch plans, syndicate with client teams, write clientfacing collateral, face off with clients during launches, and oversee feature golives.
Own product marketing content within the product catalog
Create and maintain product positioning, messaging, and rollout playbook content within our centralized internal knowledge base for client and BD teams
Support our client teams
Engage with key internal stakeholders, especially our business development, client management, and client analytics teams. The product marketing team is the 'first call' for client teams in solutioning product capabilities for agiven client, preparing for client pitches, and rolling out new features.
Be a resident expert on one of our key user personas
Be a student of and goto expert on a specific user segment. Organize and conduct user research, participate in user testing, and study industry intel
Collaborate deeply with Product Management
PMM works closely with the Product team to inform the roadmap and inform PMM priorities.

Desired Qualifications

35 years of meaningful experience in wealth management, private banking, or enterprise SaaS in a financial vertical in product marketing, business development, customer success or similar roles
Experience working with a highly technical product, including ability to get into the weeds on technical product features and engage in technical solutioning for clients
Ability to and passion for empathizing deeply with users and acting on their behalf
Excellent written and verbal communication skills, including the ability to deliver presentations and communicate internally and externally at a range of seniority level
Demonstrated ability to synthesize user and market feedback to form hypotheses and drive decisions
Strong interpersonal, problemsolving, and planning skills

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources tosupport your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock's current hybrid work model is designed to enable in-person connections and collaboration that is core to our culture, while supporting increased flexibility for all employees.

In line with local health guidance and regulations, employees are requiredto work at least 3 days in the office each week, with the flexibility to work from home up to 2 days a week.

Some business groups may require more time in the office due to their roles and responsibilities.

The health, safety and well-being of our people willalways be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.

Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses.

Their investments also help to strengthen the global economy:

support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees.

It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunitiesto help them thrive.

BlackRock is proud to be an Equal Opportunity Employer.

We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.