CRM Technical Analyst - United Kingdom - International Schools Partnership

Description

ISP Group Technical CRM Specialist

As a Group Technical CRM (Customer Relationship Management) Specialist, you will play a crucial role in managing and optimizing our company's interactions with customers, clients, and prospects via Hubspot.

You will achieve this by supporting the Group and Regional CRM Manager with problem-solving, implementation requirements and HubSpot product training.

You will support onboarding of new schools as well as supporting existing schools on the HubSpot CRM application.

You will conduct regular system audits and monitor HubSpot CRM modules, processes, and functionalities to suggest optimizations and flag irregularities.

You will work closely with cross-functional teams, including regional marketing, admissions, and External support agency, to ensure we manage the customer acquisition processes as well as existing customer journeys implemented in the HubSpot CRM.

Begin with our children and students. Our children and students are at the heart of what we do. Wellbeing and safety are both essential for learners and learning. We apply school policies and procedures and embody the shared ideas of our community.
We make financial choices carefully based on the needs of the children, students and our schools.
We positively engage with personal and professional development and school improvement.
ISP Group Technical CRM Specialist Key Responsibilities
~ HubSpot CRM - Onboarding and Support

Support the day-to-day running of core ISP admissions activity within HubSpot, including interacting with business users and technology partners to support the HubSpot CRM environment.

Optimize the overall usage of application to improve daily operations and boost productivity and enrolment performance.
Provide ongoing support to team members regarding CRM-related inquiries and issues.
Liaise with the group support team in case of process deviations, enhancement requests or potential risks.

Collaborate with the Regional CRM and Marketing teams to support the creation of email marketing campaigns, newsletters, and other customer communication materials required in Hubspot.

Segmenting lead generation lists based on marketing campaigns and effectiveness (performance marketing).
Tracking and measuring the effectiveness of marketing campaigns in CRM.
~ Data Management and Analysis:

Manage and maintain the CRM database, ensuring data accuracy, integrity, and hygiene.
Regularly analyze customer data to identify trends, preferences, and opportunities for improvement for the schools and overall region
Overseeing data integrity within HubSpot CRM through data import management, data cleaning up, and deduping etc.

Generate reports and insights to inform decision-making for the future CRM initiatives and campaigns and share the insights with the regions.

~ Work closely with marketing, admissions and communications teams to align CRM strategies with overall marketing efforts.
Team Training & Implement Best Practices

Create and update the HubSpot training material as well as technical documents.

Accordingly, train regional teams on CRM usage, best practices, and data entry guidelines to ensure data sanity and integrity.

Serve as the technical subject matter expert for all things HubSpot wrt implementation or troubleshooting.
HubSpot Sales or HubSpot Marketing Software certifications.
~A deep understanding of all aspects of HubSpot configuration and technical/functional capabilities.
~ Strong organizational, project management, and analytic skills.
~ A Bachelor's Degree in Business, Marketing or a related field.
~ Community Focus. helps others feel valued; ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics.