Marketing Manager - Greater London, United Kingdom - Dagmar

Description

Job Description

Marketing Manager

About The Role

Dagmar is a fast growing, high-end Scandinavian design brand headquartered in London with a well established global customer base. We are looking for a dynamic and highly experienced Marketing Manager to help us meet our ambitious growth targets over the coming years. The ideal candidate will have a detailed understanding of the furniture and interiors industries in the UK, Europe and USA and a genuine passion for modern design. You will be responsible for creating and executing our global marketing strategy with a particular focus on the UK, US and EU markets in order to maximise revenue growth and customer acquisition across B2B and DTC sales channels. You will work closely with external agencies and freelance creatives to plan and deliver a consistently high standard of written and visual content for our own website and to support our retailer partners.

As part of a small but rapidly growing team it is essential that you are proactive and comfortable working autonomously. The role requires someone who can build, inspire and motivate a team in order to meet ambitious targets. You will report directly to the CEO and work closely with them to shape the long-term brand strategy of the company. An ability to build and maintain strong relationships with demanding clients is essential. Prior experience working in the Scandinavian design industry would be extremely beneficial. This is an incredible opportunity to help build a brand and be part of our journey.

Responsibilities

• Work with the CEO to design and implement a marketing strategy that will help us meet ambitious B2B & D2C lead-generation targets and maximise digital direct sales via our eCommerce platform
• Work with front-end developers to optimise our eCommerce platform (Shopify), improve conversion rates and guarantee strong SEO performance
• Manage the brand's visual identity and messaging so that all customer interactions clear, consistent and meet our very high standards
• Support the Sales team's expansion of our wholesale dealer network in key markets by providing high-quality marketing assets and visual content
• Support the Sales team in maintaining and growing our A&D client list to maximise revenue per account
• Identify and manage 3rd party agencies and content creators to collaborate with in key markets.
• Plan and coordinate launch events, trade show exhibitions and photoshoots.
• Prepare and present quarterly marketing reports and forecasts to the management team
• Identify emerging markets and trends whilst working closely with the Product Development team to ensure priorities are aligned and budgets allocated efficiently
• Work closely with the Sales team to maximise the commercial potential of new product launches
• Maintain and utilise our Google Analytics 4 account

Requirements

• Minimum 5 years of relevant marketing experience in a design-oriented industry, (furniture, lighting, interior design, fashion etc.)
• Proven ability to plan and execute campaigns with tangible lead-generation and sales results
• Experience and understanding of Shopify CMS or relevant alternative
• Understanding of CSS and front end development essential
• Ability to use Adobe Creative Suite applications to a reasonable standard
• Strong commercial sense, industry expertise and broad business knowledge
• Excellent people management skills and positive attitude
• Willingness and ability to travel to Europe and the USA as required

What We Offer

We offer a fast-paced, demanding yet fun working environment with a young team who are dedicated to meeting our ambitious goals. Quality is at the heart of everything we do from the products we design and make to the customer experience we strive to offer. We have an entrepreneurial culture and encourage team members at all levels to contribute their own ideas and shape the company they want to work for. Our recently refurbished offices and showroom are located in Clerkenwell in the heart of London's architecture and design district. We encourage all employees to work on-site as much as possible to foster a collaborative and personal work ethic. Hybrid working will also be considered.

• £50k base salary plus performance related bonus
• Company profit-share scheme after qualifying period

About the Business

Dagmar was founded in 2012 with a simple mission: to showcase the best in 20th century Scandinavian design. We are dedicated to promoting the values and traditions of this period and continuing the legacies of the designers whose unique creativity left an indelible mark on global culture.

Scandinavian design has long been recognised as the perfect marriage between aesthetic beauty and functionality. This feat was achieved thanks to a supreme level of craftsmanship and the utilisation of the finest materials in the world. We apply these same principles to the furniture that we design & produce across three distinct collections.

If you have any questions, please contact: -

Application Deadline:

As soon as possible

Preferred Start Date:

As soon as possible