CRM and Marketing Automation Specialist - London, United Kingdom - Gambit Media Limited

Description

London, United Kingdom | Hybrid | £50,000 per annum | Permanent

About the role

Are you a driven and creative marketer looking for an opportunity to make a real impact in a fast-growing organisation? As a key member of the Risk Leadership Network team, you'll play a crucial role in the growth of the business by devising, developing and executing integrated marketing initiatives to support our key goals across member acquisition, engagement, and retention. Reporting to the Head of Marketing, this is a multifaceted role where you will have the opportunity to work across a variety of channels and initiatives.

Responsibilities

• Designing, developing, and optimising a range of membership marketing campaigns and initiatives tailored to different geographies, sectors, buying roles and lifecycle stages
• Leveraging new product developments to promote the full value and potential of the network to both current and prospective members
• Designing, creating, maintaining, and optimising automated lead nurturing programs
• Intelligent lead management, working closely with the sales team to identify, nurture and convert strong membership prospects
• Developing and deploying impactful messaging for different target audiences, clearly articulating the value of membership
• Developing and implementing targeted communications plans to keep members engaged and informed of network developments
• Social media marketing, including creating engaging social media posts and campaigns, responding to enquiries and comments, and monitoring engagement metrics
• Building and maintaining effective, on-brand email templates
• Extracting actionable insights from various sources of data/reporting

Requirements

• Minimum of 4 years' professional marketing experience
• Strong relevant experience in membership or subscriptions marketing
• A successful track record of planning, executing and reporting on highly targeted and effective B2B email marketing campaigns
• Familiarity with CRM systems, ESPs and marketing automation platforms (ideally, Hubspot)
• Excellent written communication skills and substantial experience of copywriting
• Well-versed in email marketing, social media marketing, content marketing, lead management and marketing automation
• Proven ability to take ownership of projects and see them through to completion
• Organised and diligent in your work, showing great attention to detail
• A creative thinker, with a good eye for design

Additional information

The successful candidate should be permitted to work in the UK and be able to travel to a central London hub at least once a week. Candidates who would prefer to work on a flexible basis will also be considered.

How to apply

To apply for this position, please contact Richard Rowe, Head of Marketing at . Please include a summary of why you are interested in the role and outline why your knowledge and experience make you a suitable candidate.

About Risk Leadership Network

Launched in April 2020 with the backing of leading B2B investors, Risk Leadership Network is a global collaborative network of risk leaders creating better risk management practice. By bringing corporate risk leaders together to exchange practical experiences, we help risk teams at some of the world's largest organisations solve problems quickly, while sharing peer-validated insights and approaches for all members to use and build on.