PPC Manager - London, United Kingdom - Reed

    Reed
    Reed London, United Kingdom

    2 weeks ago

    Reed background
    Description

    is looking for a PPC Manager to join their Marketing Team in Holborn, London.

    Overview

    is looking for a results-driven PPC Manager to plan, implement, and manage our pay-per-click marketing activities alongside our agency, playing a key role in optimising our online presence, increasing brand visibility, and attracting quality traffic to our platform.

    Key Responsibilities

    • Develop and execute comprehensive PPC strategies aligned with business goals
    • Conduct keyword research, competitor analysis, and market research to inform campaign planning
    • Collaborate with cross-functional teams to integrate PPC with broader marketing initiatives
    • Support and guide our agency in launching and managing PPC campaigns across various platforms, such as Google Ads and Bing Ads
    • Monitor and analyse campaign performance
    • Work with our agency to conduct A/B testing and implement insights to continuously improve campaign performance
    • Report on campaign performance and provide recommendations to improve overall performance

    Skills and Experience

    • Proven experience as a PPC Manager, or similar role
    • In-depth knowledge of PPC platforms, particularly Google Ads and Bing Ads
    • Strong analytical and problem-solving skills
    • Excellent communication and collaboration skills

    Benefits