No more applications are being accepted for this job
- Day to day running of Paid search accounts, primarily across Google and Bing.
- Creating new focused campaigns across search, shopping, Pmax & display to drive new & repeat traffic to the website to hit business performance targets.
- A/B testing of campaigns to drive efficient growth in both traffic and ROAS.
- Grow our brands visibility internationally via expanding campaign structure in Europe and beyond.
- Work closely with the tech and e-Commerce teams to drive feed optimisation throughout product catalogues to increase visibility in paid and organic shopping campaigns.
- Optimise daily search spend against a performance-based budget to ensure profitability targets are achieved.
- Weekly and Monthly reporting on performance to key stakeholders across the business.
- Working with in-house creative and content teams to create leading ad copy across search.
- Keep up to date with ongoing changes and industry changes.
- A minimum 2 years' experience in managing search campaigns in-house or agency based.
- Deep understanding of Google & Bing ad platforms
- In-house experience of D2C e-Commerce desired but not required.
- Proactive, resilient and an excellent communicator.
- Strong decision making and time management skills to prioritise personal workload and that of the team.
Digital Marketing Executive - Newcastle upon Tyne, United Kingdom - MacGregor Black
Description
Job Description
Paid Search Executive
Do you have experience in paid search?
Have you worked across multiple channels?
Do you excel in an entrepreneurial environment?
MacGregor Black are partnering with a Leading Fashion brand, on the search for a Paid Search Executive, based in Newcastle.
As Paid Search Executive, you'll manage search marketing spend to drive traffic to the website to hit overall sales forecasts.
Key Responsibilities
What are we looking for?
Please contact Qasim Khan for further information.