Social Creative - London, United Kingdom - Hogarth Worldwide

Tom O´Connor

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Tom O´Connor

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Description
Hogarth Worldwide is the world's leading creative content production company.

Born to make the best work brilliantly, we combine craft, insight and technology to bring creative work to life for many of the world's most famous brands.


Diversity & Inclusion
Hogarth is an equal-opportunity employer.

That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves.

We strive to recruit people from diverse backgrounds and support them to achieve long-term success.

This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.


A Hybrid working model


Now offices are fully open we have embraced a hybrid working model, which allows our employees to split their time between the office and other locations, something we hope will provide everyone much more flexibility to their working week.

The expectation is that working life at Hogarth will involve working from the office for about 50% of the time for most people.

Please speak to the Talent Acquisition team to find out more information.


About Kraft Heinz & The Kitchen


The Kraft Heinz Company produces some of the world's most recognisable food products, and billions of people have grown up with its famous brands.

As its resourcing and production partner, Hogarth Worldwide powers The Kitchen, Kraft Heinz's internal creative digital agency.

Developing social and digital content at the speed of culture, The Kitchen is expanding rapidly and currently operates from the UK, Italy, Spain, Germany, the Netherlands, Australia, Indonesia, Brazil and China.

To take that growth even further, we're looking for someone who is as excited by the Kraft Heinz legacy as we are and wants to take their career to the next level.


What does a Social Creative do at The Kitchen?**As our onsite Social Creative, you'll conceptualise and produce engaging, thumb-stopping TikToks, reels and social assets for some of KraftHeinz's most beloved household brands, including Heinz, HP, and others. Collaborating closely with the Senior Social Media Manager and Content Strategist, you'll lead the development of our social creative, overseeing a pool of content creators, using your expertise of the platforms to develop creative that differentiates and propels the brands' online presence. You'll be based partially on-site (The Shard, London, UK) with the Kraft Heinz marketing team so need to be comfortable to work directly with client, and partially at home.


Responsibilities

  • Lead the creative concepts and execution for the alwayson social and campaign activations
  • Develop the endtoend creative, from initial creative concept, to storyboard, right through to final asset production, even producing & starring in your own TikToks on occasion
  • Brief content creators across TikTok and Instagram, championing conceptual thinking and great creative, leading by example
  • Create best in class social creative by adapting global tool kits & creative assets from external agency partners
  • Utilise your knowledge of TikTok and shooting inplatform to create platformfirst, socially relevant content
  • Undertake simple retouching and editing of your assets
  • Responsible for growth by creating compelling content that has consistent engagement

Requirements:


  • Experience in Creative & Design, with a strong track record of producing TikToks and video assets across social channels that get attention
  • Experience working with global brands, particularly within fastmoving consumer goods
  • Indepth knowledge of TikTok and Instagram capabilities, keeping your creative ideas ontrend and up to date with the platforms fastpaced innovations
  • Strong presentation skills to confidently lead creative sessions, demonstrated ability of leading and managing teams to provide creative direction and coaching
  • Socialnative perspective, thinking about the purpose of content and how to create engaging and performing assets
  • A passion for all things food, and keeping up with the latest food trends, influencers, and innovations
  • Insideout knowledge of TikTok capabilities, best practices, community, trends & culture. Fluent in TikTok's newest features, as well as formats popular on the platform
  • Technical knowledge of scripting, shooting and editing, comfortable appearing in front of the camera

Hogarth
Values

Heart and Soul:
We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.


Hands on:
We don't wait for things to happen, we get on with it. We are pragmatic and don't have an ego. We do what it takes to get the job done to the highest standards.


Honest:
We are straightforward; we speak openly and clearly. We operate with integrity

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