Product Manager, Marketing Data - London, United Kingdom - Informa Group Plc.

Description

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Company Description

Informa is a leading international events, intelligence, and scholarly research group.

Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs, and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Informa's divisions include: Informa Connect , Informa Markets , Informa Tech , Taylor & Francis and Global Support .

Informa is a successful and diverse FTSE 100 business that has been built over the past twenty years through a mix of organic growth and acquisition. Informa is transforming itself to increase digital capability and the mix of revenues, with the expectation that far higher proportions of revenue are derived from new digital products and through the sales of all products through digital channels.

Equally, as a contemporary B2B provider of solutions and services, we anticipate the need to enable customer touchpoints through digitalising processes that are currently offline, and through shaping and establishing a digital ecosystem over the next 5 years, whilst firmly establishing our position within it, thereby providing our B2B customers with end-to-end go-to-market solutions. This has resulted in strategic programmes like GAP II, focused on a digital acceleration and associated investment and the Unifying Technology Programme, focused on transforming the Technology Operating Model.

Technology Solutions & Services

• Global Support is Informa's fifth division, with major service hubs in the United Kingdom, the United States, Hong Kong, and Singapore as well as several smaller locations. Global Support colleagues provide shared, efficient business services and function-specific expertise to each of Informa's operating divisions, enabling our commercial teams to focus on their markets and customers.
• Technology Solutions & Services is a key function within Global Support, with responsibility for the management and evolution of the key enterprise technology disciplines that underpin day to day business operations including Strategy & Technology Change, Enterprise Architecture, Enterprise Technology, Customer Technology, Technology Operations, and Information Security.

The Technology function is embarking on a clear roadmap for the modernisation of legacy services whilst developing new platforms, solutions and techniques that transform the department into an enabler of reliable, scalable, and secure services that support Informa's digital agenda and diverse customer landscape, through the Unifying Technology Programme. We recognise the need for change and have a good understanding of where we need to get to. We need people to help us shape, solve problems and deliver the change agenda. Ensuring that we are seen as a trusted partner to our business colleagues.

• Infront is an internally developed CRM, marketing data platform and multi-channel campaign management tool with data, sales and marketing reporting capabilities. It is integrated with the Informa enterprise application landscape.

Successful candidates will be ready to be Customer-focused, collaborative and growth focused.

Job Description

Purpose of the Role & Team Profile

• Support the development and a clear product vision and strategy for marketing data products.
• Collaborate with stakeholders to define and prioritise product features and enhancements.
• Create and maintain a product roadmap that aligns with Informa's business objectives.
• Communicate the product roadmap with all relevant stakeholders and teams.
• Manage day-to-day Infront and other data related application requirements, lead the delivery of demand and strategical projects.

Key interactions

• Work closely with colleagues in the Customer Technology pillar and collaborate with peers across the Technology Solutions & Services function.
• Engage with business stake holders and users to understand and prioritise the functional and marketing data needs and demand.
• Collaborate with the engineering team on delivery and help refine requirements.
• Partner with marketing and sales teams to drive product adoption and support go to market strategies.

Key Areas of Responsibility/Accountability

• Gain deep understanding of Infront and other data related application, platform functionality and user workflows.
• Accountable for executing configuration changes in Infront and other associated applications as part of both BAU (Business as Usual) activities and projects.
• Serve as the Subject Matter Expert and offer support as required for application(s) and integration processes.
• Provide assistance in data migrations, specifically in the onboarding of new businesses.
• Place special emphasis on optimising marketers' workflows within Infront, Treasure Data, and upcoming solution landscapes.
• Communicate updates on the product to stakeholders and platform users.
• Develop and take ownership of comprehensive stakeholder plans.

Key Outputs and Outcomes

• Streamline alignment of solutions with business requirements.
• Improve prioritisation of demand, resulting in enhanced project and product efficiency.
• Collaborate with the Head of Marketing Data & Segmentation to contribute to the development of strategies and explore additional opportunities for Infront and other related applications.

Measures of Success

The Product Manager, Marketing Data will be measured against their ability to:

• Become the expert in their field and the go-to source for information and support.
• Understand business requirements, user journeys and priorities.
• Collaborate with developers and project teams and help refine requirements.
• Contribute to development of strategy and further opportunities for Infront and other related applications.

This posting will automatically expire on March 25, 2024.

Qualifications

What we're looking for

• Proven experience in Marketing Data Management with a strong understanding of segmentation.
• Hands-on experience working with Marketing Data Platforms, CRMs or CDPs and Segmentation tools.
• Excellent communication and interpersonal skills.
• Proven ability in handling concurrent projects with attention to detail and accuracy.
• Ability to connect well with non-technical users and developers alike.

Additional Information

Why work at Informa?

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 25 days annual leave, 4 days for volunteering and a day off for your birthday
• Competitive Benefits
• Work with high quality specialist products
• Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
• Share-Match options - become a shareholder
• Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process

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