Marketing Business Development Manager - Greater London, United Kingdom - Hodge Jones & Allen

Description

Job Description

Hodge Jones & Allen

Leading London NW1 Solicitors

Seeks a Marketing & BD Manager to spearhead all BD plans for the Personal Injury, Medical Negligence and Industrial Disease teams.

The Firm

Hodge Jones & Allen care about righting wrongs for our clients and resolving personal legal matters to get the very best results for our clients. We respect each other and the beauty of individuality. We are proud when our work makes a difference.

Established in 1977, the legal services our specialist teams provide cover: Personal Injury, Civil Liberties & Human Rights, Medical Negligence, Criminal Defence, Housing Disrepair, Housing Discrimination, Property Disputes, Family, Wills & Probate, Court of Protection, Dispute Resolution, Asbestos claims, Financial Crime, Environmental Justice & Planning.

Hodge Jones & Allen has either been shortlisted or won 20 major legal awards, including being recognised in the Times' List of Best 250 Law Firms in 2024, 2023, 2022, 2021 and 2020. HJA is also a signatory to the Race at Work Charter.

Today, HJA comprises around 243 employees including 96 lawyers and a further 50 fee earners practising in 14 distinct areas of law. There are 47 partners in the firm. Our offices are at North Gower Street, a 5-minute walk from Euston station.

MAIN DUTIES

You will report to the Heads of PI & Medical Negligence. Duties will vary in importance and priority, depending on circumstances and the needs of the business at any particular time, but will include the following key responsibilities:

• Maximising fee earner expertise and external panel membership
• Copywriting effective internal and external communications and brand messaging
• Pipeline generation and relationship management (including high terminal case value, reasonable cost per acquisition and low attrition)
• Developing and implementing strategic campaigns for the Personal Injury and Medical Negligence teams
• Business planning: developing processes; identifying trends and growth opportunities
• Referral management: managing relationships with partnered charities
• Helping legal teams develop business, build relationships with existing and potential clients
• Assisting to manage the firm's market profile to win new, profitable business
• Working to deliver the PI & Medical Negligence Events Calendar
• Collaborating with HJA's Marketing Department to enhance the firm's reputation and standing
• Attending networking events which raise the profile and generate new business (including for the lawyers in PI & Medical Negligence with their clients and prospective clients)
• Maximising the ROI from the firm's website (whilst ensuring that it constantly reflects HJA's brand, key messages, and latest updates)
• Managing the digital distribution of newsletters, press releases and social media posts and other marketing content for their practice groups while working closely with the PR and communications team
• Co-ordinating PI & Medical Negligence's Chambers and Legal 500 directories submissions
• Demonstrating practical and innovative thought leadership on these issues

KNOWLEDGE AND EXPERIENCE

• BD & Marketing experience ideally within legal or professional services in order to achieve the key responsibilities outlined above
• Effective use of social media
• Solid copywriting and communication skills
• Planning cycles: Understanding HJA's PI & Medical Negligence departments; planning successful strategies; executing these plans; and debriefing following execution of plans.
• Project and change management skills
• Networking and persuasion skills
• Critical thinking; Judgment-based decision-making; & analytical problem-solving skills
• Time management and task prioritisation
• Market data forecasting; data management and C-suite report preparation and presentation (including proficient IT/computer skills)
• High degree of attention to detail

Desirable:

• BD and marketing experience within personal injury and or medical negligence.

Remuneration will be competitive and will depend on the individual's circumstances.

For the right individual this is a first class opportunity to join a firm and a department with an excellent external reputation, a cohesive and supportive internal structure and a track record of financial profitability.

For further information on the firm or to discuss this opportunity in confidence and in more detail, please contact Jo Ferguson at or send your CV to