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- Plan and implement campaigns to acquire Liverpool and St Ives geo/bolt-on Members across email, social, print and digital.
- Deliver and optimise marketing campaigns to retain Liverpool and St Ives geo Members and drive bolt-on upgrades
- Improve campaign effectiveness through A/B testing and segmentation
- Analyse and report on marketing performance to deliver insights and inform future activity
- Use data and market research to inform marketing plans, using tools like Google Analytics, Marketing Automation and agency reporting
- Copywrite for email, print, paid social and digital, ensuring membership messaging is in line with Tate tone of voice
- Effectively manage supplier relationships to deliver campaigns, including our media agency and direct mail fulfilment houses
- Work across Tate St Ives and Tate Liverpool as a Members champion using internal advocacy to raise the profile of Membership and its importance to Tate St Ives and Tate Liverpool and provide a key link with London.
- Collaborate effectively with teams across Tate including Tate Liverpool and Tate St Ives, Marketing, Membership and ticketing, Visitor Experience, Digital, and Audience Insights teams.
- Brief and project manage delivery of membership assets working closely with Tate's Design Studio.
- Implement in-gallery membership promotion and messaging across Tate Liverpool and Tate St Ives closely.
- Collaborate with the membership marketing assistant and local teams to coordinate stock delivery to Tate Liverpool and Tate St Ives.
- Support on Tate wide membership projects as directed by the Marketing Manager, Membership TL & TSI.
- Coordinate, promote and attend members events targeting Tate Liverpool and Tate St Ives geo/bolt-on Members. For Tate Liverpool coordination will be remote, and no attendance is required.
- Collaborate with Commerce, Eats and programming teams to deliver local Members events.
- A creative and results-based approach to marketing with the ambition to exceed targets.
- Experience delivering and optimising marketing campaigns across multiple channels (for example email, social, print, direct mail).
- Experience using email platforms and segmenting data effectively.
- A highly organised approach to work, with experience project managing campaigns and collaborating in person and remotely with multiple stakeholders across multiple sites
- Able to write effective copy for a range of contexts and channels
- Highly developed attention to detail and excellent proof-reading skills
- Strong analytical skills, comfortable manipulating data and segments, and using tools like Google Analytics
- Excellent time management, the ability to work independently and prioritise a busy workload
- Experience of coordinating events
- A team-player, with the confidence to work with different stakeholders across Tate as well as with external partners
- Entrepreneurial and proactive in coming up with new ideas and putting them into practice
- Ability to work collaboratively with a diverse range of colleagues and treat all colleagues with dignity and respect
- A knowledge and understanding of local audiences and marketing opportunities
- An interest in and commitment to the work of Tate
Marketing and Analysis Executive - United Kingdom - Nationalmuseums
Description
Marketing Officer, Membership Tate Liverpool & Tate St Ives#J-18808-Ljbffr