Senior Product Manager - London, United Kingdom - Nielseniq

Description

As a Senior Product Marketing Manager, you will work closely with the global VP of Product Marketing, product leadership, commercial, marketing, creative, and communications to define the messaging and positioning for the Technology and Durables products and SaaS platform.

You will play a significant role in helping successfully launch products by supporting go-to-market strategies, creating compelling messaging, and developing impactful content and sales enablement tools.

Own and maintain buyer personas and understand the buying and sales process to inform messaging and content
Own messaging, positioning and sales enablement content for a line of innovative products
Develop content for internal and external use including sales collateral, case studies, video tutorial scripts, FAQs, competitive battlecards, and talking points
Develop content and training programs for internal awareness and education
Drive product launch plans with stakeholders from product, operations, commercial, user engagement and demand generation teams
On an on-going basis, analyse in-market performance data to identify areas of opportunity to increase adoption of our products

You're able to work independently on agile teams with a tremendous amount of responsibility and open to working in a dynamic environment where new projects pop-up daily.

You are excited by generating and adopting new ways of working and you are not afraid of taking risks.
Bachelor's Degree
~5+ years of experience in B2B Product Marketing, Product Management, or Marketing
~ Strong communication, influencing and project management skills
~ Impeccable writing skills and storytelling abilities, simplifying complex information effectively
~ We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies.

Can there be a better place to take center stage in the digital revolution? GfK UK has committed to a net zero carbon emissions policy by 2026.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View on consumer behavior.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI.

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce.

We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.