- Designing and executing go-to-market strategies: Leverage market research and competitive analysis to inform product positioning and develop impactful messaging.
- Driving product adoption: Collaborate with sales and customer success teams to generate leads, qualify opportunities, and ensure seamless product onboarding.
- Optimising client journeys: Identify key use cases and user personas, tailoring communications across platforms and maximising engagement.
- Managing product launches and campaigns: Oversee all aspects from planning to execution, ensuring success and visibility.
- Continuously measuring and iterating: Track key metrics (website traffic, leads generated, conversion rates) and analyse campaign effectiveness to constantly optimise performance.
- Staying ahead of the curve: Actively monitor industry trends and innovations to inform future product marketing strategies.
- A master storyteller who translates complex data into compelling narratives that resonate with target audiences.
- A native English speaker with exceptional written and verbal communication skills.
- A strategic thinker with 6+ years of experience in product marketing, preferably in B2B data or SaaS.
- A demonstrable track record of successful go-to-market strategies and product launches.
- A metric-driven and results-oriented strategist with a customer-centric approach.
- Proven ability to manage multiple projects simultaneously and deliver results in a fast-paced environment.
- Adept at using data analysis tools and marketing automation platforms.
- Self-motivated and adaptable, you thrive in dynamic environments and collaborate seamlessly with cross-functional teams.
- The opportunity to collaborate with a global team of passionate and talented professionals.
- A dynamic and challenging work environment where your ideas are valued and put into action.
- A competitive salary (£65-75k based on experience) and a thriving hybrid work environment (c.2 days/week in our London office).
- The chance to make a real impact on the future of the global alcoholic beverage industry.
Product Marketing Manager - London, United Kingdom - IWSR
Description
Job Description
Are you a data driven B2B marketer with a passion for unravelling market complexities and translating insights into impactful strategies? Do you thrive in fast-paced, collaborative environments where your ideas shape the future? If so, join IWSR, the leading data powerhouse of the beverage alcohol industry, where you'll shape client engagement and drive growth.
About IWSR:
We empower leading brands with unparalleled data and insights to navigate the ever-evolving beverage landscape. Privately equity-backed and relentlessly client-focused, we're on a mission to fuel informed decisions and ignite growth. Your expertise will be instrumental in amplifying our client and lead engagement, propelling IWSR and our partners to new heights.
The Role:
As our Product Marketing Manager, you'll play a pivotal role in the success of our data-driven solutions, transforming complex insights into compelling stories that resonate with industry leaders. This is a new role for IWSR, representing an opportunity to build out our product marketing expertise from the ground up. You'll be responsible for:
Who You Are:
What IWSR Offers:
Please note: This job description is a summary and may not be exhaustive. Additional details will be provided during the interview process.