Optimization Specialist - London, United Kingdom - Match Digital

Description

Job Description

Optimisation Strategist

London

£59,000 - £69,000 + benefits

Flexible working (2 days in the office per week)

Our client

Over the past few years, we've scaled the global Customer Experience Team (a hybrid startup-consultancy) in one of the world's most powerful brands. The team encompasses Product, Strategy, Design, Analytics and Implementation. They design and deliver experiences for customers – connecting the customer's devices with the brand and world around them.

With over 150,000 employees spread across almost 200 countries, our client has innovation at their core and is proud to be building products and services that leave a positive and sustainable impact on society, the environment and in education.

They are an organisation that enrich lives with a cross-functional, international environment built upon transparency and empathy. With almost 40 nationalities in the UK HQ, they embrace diversity and encourage applications from mixed backgrounds, genders, nationalities, ages and lifestyles – seeking to learn from these different perspectives.

The role

We're looking for an Optimisation Strategist to join a dynamic conversion science team and play a key role in our client's digital transformation journey.

Leveraging analytical expertise, stakeholder management, and the ability to drive alignment across global cross-functional teams to optimise customer experiences (CX) and maximise conversions across all online channels, this role will shape the global marketing narrative and support wider business and growth objectives.

The Optimisation Strategist will (in conjunction with global markets) lead digital marketing optimisation efforts, CX enhancement, and project management related to digital marketing effectiveness. This role is not involved in the creation / planning of digital marketing campaigns – this is led by global markets and respective agencies.

This role requires strong stakeholder management & engagement skills, and the ability to work with global cross-cultural teams and lead programs aimed at improving digital marketing effectiveness to find areas of optimisation that deliver optimum ROI and conversions.

As Optimisation Strategist, you will:

• Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives.
• Build and implement project plans for marketing enhancements and optimisation initiatives.
• Drive end-to-end strategies and initiatives to enhance marketing effectiveness and increase ROI.
• Develop solutions for marketing challenges using data insights, driving user engagement and conversion.
• Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion.
• Analyse campaign results and media effectiveness to identify and implement optimisation opportunities across all digital marketing efforts.
• Design and implement A / B testing and data-driven optimisation strategies to continuously improve performance.
• Develop and maintain dashboards with actionable insights on digital marketing effectiveness and optimisation strategies.
• Translate complex data findings into actionable recommendations for stakeholders (including leadership).
• Provide data support for SEO improvement efforts and web usability enhancements.
• Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings.
• Collaborate with key stakeholders across marketing, product, engineering, and sales, ensuring optimisation efforts support organisational strategies and goals.
• Foster collaboration to ensure data-driven insights inform decision-making across teams.
• Partner with data scientists and engineers to design a robust, secure, and scalable marketing insight platform.
• Coordinate with cross-functional teams to prioritise, schedule, and monitor the performance of paid media campaign optimisation testing programs.
• Oversee data-driven optimisation initiatives across global markets, boosting the use of analytical tools, landing page optimisation & personalisation techniques, and journey funnels for informed decision-making and continuous improvement.
• Equip teams with the tools and knowledge to analyse data, identify trends, and translate insights into action. Share best practices through training and mentoring sessions.
• Empower teams to translate data-driven insights into actionable recommendations for optimising website marketing campaigns and delivering exceptional customer experiences for diverse audiences.

We would like you to have:

• Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth.
• Exposure to digital optimisation, web analytics, CRO / landing page optimisation & personalisation, and SEO.
• A proven track record leading and executing complex data analysis projects.
• The ability to work both independently and collaboratively in a fast-paced, global, multicultural environment.
• Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders.
• Strong influencing skills and the ability to drive alignment in cross-functional teams.
• Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL).
• Excellent communication and presentation skills, adept at translating complex findings to both technical and non-technical audiences.
• Ability to translate data insights into actionable recommendations.
• Experience with statistical techniques and hypothesis testing.
• Understanding of website optimisation based on SEO best practices to increase organic traffic and maximise marketing ROI.
• Knowledge of campaign effectiveness measurement / digital marketing effectiveness.

The perks

• The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme.
• A flexible working environment and the ability to work from home / flexible hours.
• Private healthcare and private dental insurance.
• Competitive pension, 26 days holiday (excluding bank holidays).
• Car lease scheme, season ticket loan and cycle to work schemes.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.