Marketing Specialist - London, United Kingdom - GSMA

GSMA

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

As Marketing Specialist, you are responsible for supporting the development and execution of Mobile World Capital marketing strategies, with the aim of driving programmes to reach new users and increase awareness.

You design, implement and plan messaging, as well as developing and executing specific digital campaigns using digital channels (newsletters, blog, website and segmented mailing campaigns to reach target).

You are also responsible for community management; designing planning and executing strategy plans for social networks and programme communities, brand management and managing relationships with external marketing agencies and service providers.

Department:
Marketing, Mobile for Development

Location:
London

Position type:
Fixed Term Contract until June 2024

Reporting to:
Senior Marketing Manager, Mobile for Development and Foundation

About the GSMA

The GSMA is a global organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change.

Our vision is to unlock the full power of connectivity so that people, industry, and society thrive.

Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars:
Industry Services and Solutions, Connectivity for Good, and Outreach.

Connectivity for Good engages members, governments and civil society, to advance positive policy and spectrum outcomes, facilitate digital innovation to reduce inequalities in our world, and tackle todays' biggest societal challenges such as digital inclusion, climate change and sustainability.

Industry Services and Solutions underpins the technology and interoperability that make mobile work.

Via our projects, working groups and promotional activities we facilitate the industry's focus on areas such as 5G, Mobile IoT, fraud and security.

And our technical services offer tools, data and resources data, resources and tools to enable even more efficient and robust mobile experiences for users.

Outreach provides the world's largest platform, convening and informing the mobile ecosystem, at MWC Barcelona, Shanghai, Los Angeles and the M360 series, and through Mobile World Live and GSMA Intelligence with breaking news, insights and expert analysis.

About the team

Mobile for Development is a dedicated global team within the GSMA, which brings together our mobile operator members, tech innovators, the development community and governments, to prove the power of mobile in underserved markets.

We identify opportunities and deliver innovations with socio-economic impact in financial services, health, agriculture, digital identity, energy, water, sanitation, disaster resilience and gender equality.

The Mobile Money programme sits within Mobile for Development and works to increase the utility and sustainability of mobile money services driving financial inclusion and ensuring there is digital finance for all.

To date our work across Mobile for Development has impacted 126 million lives across 49 countries.

Mobile is the single technology which cuts across geographies, cultures and income levels and we expect the impact on emerging markets to grow exponentially.

What the hiring manager says

Ana Forjaz, Senior Marketing Manager, Mobile for Development_

About the role

We are looking for a proactive and creative Marketing Specialist, to support our industry-leading work primarily for the Mobile Money programme, bringing fresh ideas, new perspectives, and delivering to challenging and dynamic deadlines.

The role will sit in and work very closely with all colleagues of the Mobile for Development marketing team, managing all delivery for the Mobile Money programme, along with aspects of our Mobile for Development social media presence across platforms, developing regular digital communications, whilst also supporting content and event marketing production and activities.

The Mobile for Development marketing team sits within the wider GSMA Connectivity for Good Marketing team.

This role reports to a Senior Marketing Manager.

Key responsibilities include:

Managing and maintaining all externalfacing collateral, including reports, videos, blogs, slideware and website content;
Working with relevant internal stakeholders to create and execute against marketing plans for all external facing collateral;
Acting as the primary liaison for external agencies and suppliers (video agencies, copyeditors, translators, designers etc);
Managing the Mobile Money events process and coordinating the teams' activities across activities;
Managing all marketing and promotional assets for Mobile Money events, for both internal and external audiences;
Copyediting, proofreading and publishing blogs and resources;
Writing copy and creating visual assets and graphics to promote all outputs from the programme;
Audience development/outreach proactively gr