E-commerce and Digital Marketing Specialist - Peterborough, Cambridgeshire, United Kingdom - Cambridge Design Partnership

Description

12 month Fixed Term Contract
Location – Bourn, hybrid working.
The key purpose of the role is to Nurture our CRM leads towards becoming a sales opportunity.

Our business model is not transactional but requires building credibility and a voice of authority over a period of time.

You will be entrepreneurial at identifying opportunities to speak to clients through our Marketing comms channel, and how CDP can solve their needs
Experience in dealing with client CRM data, list creation, segmentation, unsubscribes.
Creation, testing and optimisation of communications across channels – creative, proposition development, messaging.
Reporting on campaign and channel performance with recommendation for next actions.

Understanding of B2B sales funnel to support marketing and internal sectors with campaign planning - collaborating with teams to ensure lead nurture activity aligns customer need with business need.

Proactively works with other marketing teams and sectors to identify lead nurture opportunities.
Produce performance reports detailing segment and channel results, learnings, and improvements.
Able to explore, present and interpret data to tell the story.
Comfortable questioning senior managers to understand.
Cambridge Design Partnership (CDP) is an end-to-end innovation partner, propelling global brands and ambitious start-ups to success. We build breakthrough products and services – from insight to ideas, prototypes to production – bringing innovation to life. Our teams are multi-disciplinary, uniting scientific rigor, design ingenuity, and engineering excellence for consumer, healthcare, and industrial clients. We're 100% owned by our employees, ensuring an open culture and a total commitment to our projects' success.
#