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Marketing Science Lead - London, United Kingdom - Computer Futures

Computer Futures London, United Kingdom

2 weeks ago

We're looking for a Marketing Science Lead to join our Measurement Team

What you'll do:

● Be the primary driver of performance improvement across some of our top advertisers through a

mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy

solution prototyping

● Lead measurement, research, and learning plans for key clients in support of their media

objectives and the long-term growth of the partnership

● Develop a strategy, prioritization, and roadmap for ads measurement and insights product for

your industry or verticals.

● Work closely with Product and R&D teams to identify, prototype and scale new solutions or

capabilities for the broader Marketing Science team

● Lead the scoping and development of custom multi-study meta analysis in partnership with Data

Science and R&D to understand the relative impact of different marketing strategies across digital

platforms and media

● Build measurement capability and advocacy across your vertical and with cross-functional

partners

Knowledge, Skills & Abilities:

● Ability to structure and conduct analyses to generate insight and recommendations

● Clear and concise communication; comfortable with presenting insights and recommendations

to senior stakeholders

● Understanding of measurement concepts, solutions, and underlying statistical fundamentals

leveraged in the ads efficacy and measurement ecosystem

● Subject matter expertise in at least one of the following areas; conversion lift, brand lift, or

econometrics modeling

● Understanding of applied statistics including sampling approaches, causal modeling, time series

analysis, and data-mining techniques

● Proficiency with advanced analytical tools (e.g. SQL, R, SAS)

● Access, analyze, interpret, and communicate ads performance insights using a wide range of

standard data science tooling

● Understanding of the vertical needs and ability to creatively apply measurement solutions and

insights in a way that improves advertiser performance and the value-proposition

● A strong understanding of digital advertising and measurement ecosystem