Senior Digital Media Sales Specialist - London, United Kingdom - Informa Tech

Informa Tech

Verified Company

London, United Kingdom

5 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

Informa Tech is a leading business intelligence, academic publishing, knowledge and events group that aims to inspire the global technology community to build a better world by providing research, training, events, and media in various technology fields such as emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.

They leverage over 100 trusted brands to offer a global networking platform and community for technologists and innovators to connect, learn and reach their full potential.

They believe in the importance of technology innovation, digital inclusion, and diversity in the tech industry. Join Informa Tech to be a part of this mission.

Job Description:

At Informa Tech, we offer a wide range of media solutions that help our clients grow and expand their sales revenue and profits.

Our media solutions are tailored to meet the specific needs of businesses operating in the AI, IoT, and Quantum Computing markets.

By selling integrated marketing programs that include branding, lead generation, and content services, we help our clients to effectively reach and engage their target audience.

You will be responsible for identifying new prospects, growing a sales pipeline, building relationships, servicing, and renewing existing sales, for the Informa Tech AI business brands, AI Business.

IoT World Today, Enter Quantum and VisionAires.

Day-to-day Responsibilities

Full customer account management, including negotiating contracts and agreements to maximize revenue/profit
Selfstarter who can work independently while also knowing when and how to successfully collaborate with peers
Researching prospective clients and building strategic action plans to win new and existing business
Building and executing a retention and new business development strategy to grow and expand within new and existing Customers including upselling and crossselling
Building and maintaining strong longterm agency and client direct relationships
Planning, developing, and managing Customers' digital media strategy based on their focus, challenges and KPIs
Post-Sale
Position and Report on web performance metrics and results
Analyze digital campaigns success or failure sharing the results internally and externally
Achieving revenue targets, proactively responding to inbound inquiries and selfgenerated leads based on a market and product understanding
Reporting accurate sales territory forecasting and performance metrics to key stakeholders, highlighting revenue risks and opportunities
Coordinate with colleagues working across the organization on the same account to ensure consistent service
Service multiple Customers concurrently, meeting and exceeding goals and deadlines
Keep Customer information/records up to date such as interactions, transactions, account plans and record on the Informa CRM system.
Liaise with colleagues to keep your knowledge of new and existing products, services and solutions up to date
Share news and insight with all internal colleagues
Proactively develop yourself, keep abreast of the changing landscape and have a personal development plan utilizing the Informa Tech Sales Excellence Competencies.

- keep up to date with current market conditions and competitors' products

Attend key Informa and industry relevant competitor events.
Represent the brand as a champion leading from the front
Meets daily and weekly targets for sales calls and call reports.
Works with Sales Director and the team of Sales Managers to help drive team goal achievement

Qualifications:

Knowledge & Skills

Industry Knowledge and expertise of Digital, Media, Consulting, Research and Marketing products, solutions, and services.
Ability to be resourceful, selfmotivated, and quick to assimilate information. Highly developed business acumen including the ability to understand the wider issues of the industry.
Review/manipulate data to draw conclusions and actionable takeaways.
Effective Communication Skills, confident in articulating and presenting complex ideas and proposals to multiple stakeholders both internally and externally from staff to C-Level management.
Effective use of common sense and judgement.
Understands and drives the numbers to achieve targets, the ability to work to budgets.
Organizational skills and attention to detail

Sales Expertise

Previous experience selling integrated media solutions including webinars, virtual events, content syndication, marketing services, research and more.
3+ Years sole management of a sales territory in which goals were met or exceeded
Expertise in multiple Sales Methodologies
Proven negotiation experience and the ability to obtain agreement from multiple parties throughout the entire sale process
Strong writing skills
The ability to sell business solutions in the IT B2B marketplace
Strong relationshipra