- Ensure our website features locally relevant content each week
Commission creative and innovative .com page builds to support local advertising campaigns
Create web pages for our events, athletes and content projects
Work with an SEO agency to audit and optimize web content
Report on website performance and develop strategies for increasing performance - Help create a UK-relevant programming calendar for our Red Bull TV channel
Provide calendar to TV providers for promotional support of our content
Gather programming insights to inform more efficient scheduling - Organise promotional calendar of TV assets to increase viewership
Report on performance and gather insights to inform new content priorities
Work with our content and events to identify opportunities for RBTV content from our projects - Analyse performance and translate data into actionable insights to identify digital opportunities
Use data and insights from the performance of TV content to inform our scheduling of currently available content. - Develop a deep understanding of why our core-fans return to to help identify new opportunities for retention and growth
- Contribute ideas to grow our audience and lead on actioning them to completion
- Align with key calendar moments to deliver relevant content to audience
- Produce monthly performance reports and present them to the wider business
- Experience in website management, digital media, or content distribution
- Proven ability to increase key web metrics (clicks, pages per session, sign ups)
- Strong editorial and SEO understanding
- Experience in growing audiences on digital platforms
- Editorialising a bank of content into a promotional calendar
- Interpreting data and turning insights into actionable opportunities
- In-depth knowledge of the UK media landscape including key consumption trends
- Travel 0-10%
Digital Marketing Specialist - London, United Kingdom - Red Bull
Description
Red Bull UK is recruiting for a Digital Marketing Specialist FTC 12 Months to be based in London, UK.
You will support manage of our owned channels in the UK: Red and Red Bull TV. You will be a consultant for our website across the business, ensuring it is the source of truth for our brand, product and athletes. You will build as the brand hub, shaping the website as an engaging and high-quality destination for our core-fans, and generating interest and curiosity from new audiences. You will project manage campaign page builds and execute new ideas to help shape our evolving strategy. You will also support on the distribution of Red Bull TV's content in the UK. You will help manage the content calendar across owned and partner channels to help reach new audiences with TV content.
RESPONSIBILITIESAreas that play to your strengths
All the responsibilities we'll trust you with:
Digital Marketing Specialist (.com Focus) FTC 12 Months
Red BullGiving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
MeaningFind your meaning and use your strengths to achieve it
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & ResponsibilityTake real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
MasteryLove life, love work, love to challenge yourself
Turn your talents into strengths to become excellent at what you do.