- Manage the planning and everyday management of multiple PPC accounts across the Google and Microsoft networks.
- Working closely with the Associate Director of Digital Marketing and the wider digital team to maintain effective results from all accounts.
- Strategic planning across all PPC accounts managed within the team with a priority focus on increases in growth in lead generation and improvements in cost efficiencies.
- Bring together all paid channels, including paid social media and trials in programmatic advertising to deliver additional benefit to Group companies.
- Continual optimisation through testing to increase account performance.
- Producing and presenting reports on PPC activity to internal stakeholders.
- Own the ability to manage large budgets across paid media
- Work proactively to ensure tracking and attribution is accurate
- Have an overview of activity and results of all paid search activity ensuring that you are adhering to best practice and standards outlined.
- Coaching and mentoring PPC team members to improve the standard of their work.
- Monitoring bid management of campaigns across all PPC networks to identify trends, opportunities and areas of concern.
- 5+ years' experience of managing competitive PPC campaigns and able to display experience of managing large budgets.
- Strong knowledge of Excel, Data Studio and Google Analytics with a passion for data analysis and data driven decision making.
- The enthusiasm to keep abreast of industry standards, new technologies and the latest approaches in digital marketing with the ability to communicate this throughout the digital team.
- Able to develop a long-term strategy with hands-on ability to get things done.
- Knowledge of multiple biddable media platforms including display advertising, Google and Microsoft ads, social media, remarketing and programmatic.
- 25 days' holiday + plus bank holidays + your birthday off, with an increase to your holidays after 2 years' service.
- Company profit share.
- Brand new state of the art on site gym coming soon
- Weekly employee recognition incentive to win a trip to the Lake District.
- Access to Employee Assistance Programme including access to counselling
- Life Insurance and Health cash plan.
- Cycle to work scheme.
- Holiday sell scheme.
- Bright Exchange Perks, some fantastic retail discounts available.
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Head of PPC - Manchester, United Kingdom - Peninsula Business Services Ltd
1 month ago
Description
Head of PPC
Manchester City Centre based
Competitive salary + Excellent Benefits Package
An exciting new role is available for a creative and analytical Head of PPC, to work closely with our Associate Director - Digital Marketing, overseeing the management, optimisation & growth of multiple Group PPC accounts.
Day-to-Day Responsibilities
Skills we're looking for :
Check out our fantastic benefits package:
If this sounds like your next PPC career move then apply today
Peninsula is committed to creating a diverse and inclusive workplace. We strive to create an environment where collaboration, unique perspectives and multiple approaches are celebrated. We care about our employees and our communities, we nurture talent and encourage ambition, and we are passionate about people who take pride in their work. Our employees are at the heart of everything we do – diverse in our make-up and united in our goals. We are an Equal Opportunity Employer.
