- Manage end-to-end digital campaigns focused on existing customers through paid channels
- e.g. Google, LinkedIn ads, retargeting etc.
- Analyse marketing metrics and funnel performance to provide recommendations on growth strategy and spending.
- Plan, build and measure performance ongoing, aligned to the objectives of the revenue operation.
- Work closely with colleagues across the Customer Growth Team (CGT) to leverage industry experience and customer knowledge to develop a high impact strategy that delivers a material increase in NRR.
- Working with CGT team to identify and create case study material – Added
- Work closely with internal and stakeholders across the commercial functions and the Exec. Monitor tech industry trends and competitive landscape to identify partnership, channel and messaging opportunities.
- Accountable for ensuring that CGT deliver a minimum licence renewal (ARR) number of from the existing customer-base.
- Driving logo churn to <10% through a range of planned and executed customer marketing strategies.
- Ownership of the overall customer marketing capability, where the focus is on growth within the existing customer-base. An ABM approach to executing against this is critical. Play a key role in supporting the migration plan of existing customers from our existing customer platform to our new platform.
- Driving sustained growth in identified customer accounts via best-in-class marketing techniques.
- Tightly manage marketing expenditure in-line with the total marketing budget.
- Delivering sustained high performance as a fully autonomous customer growth marketing specialist for B2B SaaS or related tech verticals with demonstrable ROI outcomes.
- ABM expertise, evidenced through real campaign examples.
- Excellent understanding of HubSpot and Salesforce. Working knowledge of Planhat (or similar) is preferred.
- Good understanding of how product, brand, and customer marketing interlock. Innovative perspective on creative ways to accelerate business growth.
- Strong analytical orientation and CRM skills.
- Strategic thinker balancing creative aptitude and interpersonal communications. Applying initiative and creative thinking to your role tasks
- Being accountable for your results and transparent about challenges Maintaining a solution focussed mindset
- Remaining open minded and agile in your approach to problem solving
- Hybrid working
- Company paid medical cashplan
- Enhanced annual leave
- Work from anywhere up to 4 weeks a year
- Access to a global benefits and reward platform
- Access to well-being support, including an Employee Assistance Programmes
- Life Assurance
- Day off on your birthday
- Volunteering day
- Enhanced parental leave
Marketing Specialist - Manchester, United Kingdom - Vypr
Description
Job Description
Job Title
Growth Marketing Specialist
Reports to
Sales & Marketing Director
Location/work pattern
Hybrid – 2/3 days per week in Manchester HQ
Salary
40, ,000 GBP per annum + bonus
What we do
Vypr is a Manchester HQ'd Private Equity/Venture Capital backed SaaS business. Our market- leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.
We're a scale-up business with huge growth ambitions. We've proved product market fit with our existing offering and now we're ready to scale at pace. We're using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.
Things that you will do
What you will be responsible for
What you are good at
What's important to you
People and the world around me
Ambition – I'm driven and want to push myself and my company forward
Honesty and Integrity – I want to do well but not at the expense of mine or the companies values
Listening to and providing feedback in order to create better outcomes
What we offer
What next?
Our Talent Selection process focusses on creating a mutual, fair and transparent dialogue that helps you and us to establish whether the role could be a rewarding career fit. We will create space to discuss your ambitions and our growth plans as well as context of the role, give you the opportunity to engage with your potential Line Manager and Team Members, showcase your skills in a live task and to visit our Manchester HQ.