CRM Personalisation Automation Manager - London, United Kingdom - Bodhi

    Bodhi
    Bodhi London, United Kingdom

    2 weeks ago

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    Job Description

    CRM Personalisation Automation Manager

    Up to £80K + bonus

    The is an opportunity to work with one of the worlds leading sports brands to help them transition to a customer & insight led, personalised marketing campaign approach.

    I'm looking for a CRM specialist that can demonstrate they have taken a business through a personalisation strategy transformation. In this role you will be leading the migration from a

    traditional campaign by campaign approach to a customer first, insight led journey-based approach; all underpinned by marketing technology.

    As well as having a deep understanding of Marketing Technology, you will be adept in being able to influence senior stakeholders to adopt the new personalised, customer & insight led approach.

    You'll be expected to manage the existing MarTech stack and oversee any vendor selection processes for, & implementation of, new technology, such as an Omni-Channel Marketing tool. You will oversee critical integrations and data flows between the Data Warehouse and downstream Martech platforms, with the support from internal technical stakeholders and 3rd parties.

    Managing a team of 4 Campaign Delivery specialists, you will be be a key figure in developing the approach to decisioning and next best actions, working alongside internal data and insight teams.

    Please get in touch for more details