Head of Digital Marketing - London, United Kingdom - International SOS

International SOS

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About the role:

- _
Are you a digital marketing expert?_
- _ Do you have experience of managing complex digital projects in a global company?_
- _ Would you thirive in a diverse and entrepreneurial environment?_

At International SOS, our Head of Digital Marketing is responsible for the design, delivery and evaluation of integrated marketing campaigns across the Group, to source and maximise marketing & sales qualified leads.

This role requires superb integrated marketing communications experience with a successful track record of planning, delivering and measuring complex digital projects as well as lead generation and nurturing campaigns on an international scale.

Key responsibilities:

Leads our growth & innovation in digital communications, growing our brand presence in digital channels, their understanding and positive sentiment amongst all service users.
Maintains & improves the website estate, as well its dashboard measurement, quality control and local microsite governance.
Assures we have SEO finetuned and top search words in first three google searches.
Supports regional and central marketing teams with effective endtoend digital marketing campaigns to achieve business objectives, utilising appropriate marketing channels for lead generation and nurturing.
Lead, digital innovation and incubator process of finding, testing and adopting new software including AI. As well as governing & safely decommissioning where appropriate the software estate.
Monitors and evaluates campaign delivery against objectives. Looks at new reporting options and marketing attribution models.
Working collaboratively with regional teams to develop global standards, which improve prospecting and the customer journey.
Support the growth of our Groupwide social media strategy, planning and campaign activation.
Provide statistical insights to support the regular and ongoing initiation, monitoring and help improve the effectiveness of marketing plans.
Analyse campaign data and write monthly group marketing campaign reports.
Motivate others through own commitment and dedication to deliver results, encouraging teamwork by actively suporting the team.

About you:

Extensive experience in developing and executing digital communication activities including campaigns (Eloqua), SiteCore or another CMS (web master) either inhouse or digital agency side.
SEO experience.
Experienced in using the Adobe creative suite, especially InDesign and Photoshop.
Must have international experience or exposure and able to work with professionals, regional and global team.
Ability to work in a multilingual, multicultural environment where consensus is the norm.
Superb influencing skills at all levels, networking ability and confidence with senior decision makers.
Adaptable, agile minded and curious
Seasoned marketeer ideally in a businesstobusiness (B2B) or professional services company/agency.
Excellent time management skills with the ability to successfully manage numerous projects simultaneously and drive change.
Educated to degree level with a specialty in Business, IT, Digital or Marketing or Communications.
Demonstrates impeccable oral and written English communication skills.

Benefits:

Competitive salary and incentive scheme
Warm, supportive, and open company culture
An opportunity to thrive in a global environment
Hybrid working
Birthday holiday and option to purchase additional annual leave
Comprehensive Benefits Package: Private Pension, Private Medical Insurance, Life Assurance and more

EUROPE
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