Marketing Specialist - London, United Kingdom - Wolters Kluwer

Wolters Kluwer
Wolters Kluwer
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

The Marketing Specialist is part of the Central Marketing organization within Health Learning Research and Practice (HLRP) division of Wolters Kluwer.

Working as part of a central agency that is responsible for supporting all aspects for the strategic development and execution on best-in-class Omni-channel campaigns to deliver on global objectives.

Working closely with the Director, Solutions, Marketing, the global Solutions Marketing team, Channel Experts and Product Marketing teams to ensure campaign strategy starts with data and analytics to develop and optimize marketing efforts.


LOCATION:
London and UK Remote

DUTIES & RESPONSIBILITIES

  • Supports the development for building multichannel plans for bestinclass marketing approach. This includes plan development, presentation and revision, execution, optimization, analytics, and reporting.
  • Collaborates with multiple stakeholders to build out and execute upon strategies to meet strategic and revenue goals.
  • Assists on Event management for both internal and external events.
  • Applies tried and true principles of direct marketing, including a rigorous methodology for testing and learning, working closely with the data team to incorporate response modeling and profiling to optimize results.
  • Works in close collaboration with team members, product marketing and sales to manage plan execution and report on success and/or recommend adjustments.
  • Manages multiple projects at once with strong accountability towards meeting established deadlines and budget. Appling data and analytics to constantly review campaign data and use it to report on marketing performance as it aligns to strategic goals and vision and adjust tactics inflight to drive efficiency and effectiveness.
  • Works collaboratively across other areas of Centralized Marketing including Brand and Consumer Engagement to ensure strategies are in alignment.
  • Acts as a conduit between product marketing and internal/external resources to create dynamic and innovative tactics and bring them to market using available marketing technologies.

QUALIFICATIONS
Experience

  • 2+ years of demonstrated experience and results working across Traditional and Digital Channels.
  • Experience working within project management, CRM and analytic tools (Smartsheets, Saleforce, Adobe and Google Analytics).
  • Solid Excel and PowerPoint skills.
  • Selfstarter with a "take charge" attitude who can deliver results with consensus in matrix organization.
  • Strong understanding of KPI's and industry benchmarks for high performing marketing plans.
  • Background in reviewing, reacting on, and reporting on campaign data throughout its life cycle.
  • Track record of building strong partnerships with multiple stakeholders across various functions including; Product, Sales and other marketing functions.

Preferred experience:

  • 2 years in a healthcare and/or higher education marketing such as a University, Publisher or Solutions company preferred
  • Ability to be flexible in a very fluid and dynamic environment including dealing with changing processes and priorities
  • Influencing skills and the ability to work well with all levels of management and staff.
  • Experience in project management a plus.
  • Excellent communications skills across all modalities including written, verbal, inperson and virtual presentation

Education:
Bachelor's degree in English, Journalism, Communication, Marketing, similar field, or relevant equivalent experience

Travel:
Up to 10% for team meetings and conferences
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