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- Evaluate the effectiveness of marketing strategies through regular analysis and reports, making data-driven decisions to enhance performance.
- Collaborate closely with senior marketing and admissions teams to develop and execute comprehensive marketing plans.
- Produce engaging content for a variety of channels, including social media, blogs, event collateral, and digital platforms.
- Employ CRM and data analytics tools to create targeted email campaigns and personalized communications.
- Coordinate with suppliers for content creation and advertising, maximizing visibility across traditional and digital channels.
- Conduct market research to identify trends, gain competitive insights, and uncover new opportunities in the education sector.
- Minimum of 5 years of professional marketing experience, preferably with agency management involvement.
- Demonstrated ability in developing and executing marketing plans, with a preference for experience in higher education or experiential marketing.
- Analytical skills with proficiency in data interpretation and making data-informed decisions.
- Creative and strategic thinking skills, capable of innovating and adapting in a fast-paced setting.
- Familiarity with creative software tools such as Canva, Photoshop, Illustrator, and InDesign.
- Competitive salary package, including 30 days annual leave plus bank holidays.
- Attractive pension scheme, permanent health insurance, and death in service benefits.
- Access to private healthcare and enhanced parental leave benefits following probation.
- Opportunities for hybrid working arrangements.
- Professional development opportunities, including language lessons in several European languages.
- Discounts at local businesses and on-site facilities
Marketing Manager - London, United Kingdom - Gray & Associates Recruitment Services
Description
My client is seeking a dynamic Marketing Manager to spearhead their marketing initiatives and strengthen their position within the competitive landscape of management education.
This pivotal role involves crafting compelling campaign content and messaging that supports the strategic student marketing and recruitment efforts within this esteemed organisation.
Lead and manage relationships with media agencies, optimizing media plans and marketing campaigns for maximum impact.