Marketing Automation Developer - United Kingdom - Innova Solutions

    Innova Solutions
    Innova Solutions United Kingdom

    3 weeks ago

    Default job background
    Description

    Role ::Marketing Automation Developer

    Job responsibilities:

    Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based

    Create and execute basic email campaigns

    Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team

    Manage contact list uploads and segment health

    Track and report performance of marketing automation campaigns

    Build campaigns based off workflows designed by digital strategists and project managers

    Develop controls on all data inputs and outputs to drive data cleanliness

    Assist in plan development, tracking, and reporting of campaign performance

    Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement

    Deliver performance improvements via ongoing testing and results to provide continued learning

    Skills:

    Basic Qualifications:

    Bachelor's degree

    At least 1 year experience in any Marketing Automation platform

    At least 2 years working knowledge of HTML, CSS, and JavaScript

    Preferred Qualifications:

    Familiarity on Eloqua, Workfront, Salesforce, Excel and Microsoft Office Suite

    1-2 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies

    Demonstrates ability to manage concurrent projects

    High degree of accuracy and ability to work at a detailed level on a daily basis

    Highly organized, good time management skills

    Ability to work both independently and as a team member

    Strong verbal, analytical and written communication skills in English

    Strong analytical, business process development and problem solving skills

    Experience of working and influencing in a multi-national organization and the ability to speak a second European language would be beneficial