Public Relations Manager - Greater London, United Kingdom - Bulgari Hotels & Resorts

Description

Job Description

MISSION

Playing a key role in the definition of an integrated Communication strategy for both Bulgari Hotel London (BHL) and Bulgari Hotels & Resorts (BHR) in line with the Bulgari communication strategy and guidelines to increase the Hotel and the Brand visibility and awareness in the UK market. Supporting the Bulgari Corporate and Bulgari UK Communication and Events teams planning for Hotel only coordinating with the local and International teams, ensuring full integration with Bulgari Global Marketing & Communication.

ACCOUNTABILITIES

Strategy & PR calendar

• Core purpose is to lead PR for Bulgari Hotel London, achieving the goals set by the hotel (BHL) with delivery supported by BHR and Bulgari UK

• Maximize dedicated BHL & BHR editorial coverage from a qualitative and quantitative point of view & nourish the hotel external relations network with Bvlgari communication strategies/ contents/guidelines.

• Work closely with BHL DOSM to create a yearly communication strategy for BHL including a calendar of specific PR actions and institutional projects and ensure the implementation

• Vet and present all PR opportunities to DOSM for commercial approval

• Create strategies, and lead UK press trips, to support BHR New Hotels Openings with the UK press

Press Material

• Oversee all press material sustaining hotel communications and new initiatives to be launched.

• Being able to write texts to be used for different purposes such as press releases, press kit, website, invitations and be responsible of the hotel's press materials production (such as texts, photos etc.) according to Hotel stakeholders inputs and Global Marketing & Communication guidelines

• Monitor and coordinate all communication collateral materials and ensure they respect the Corporate guidelines

• Coordinate and produce contents for spokesperson interviews

• Contribute to manage the editorial shooting for hotel communication campaigns

Media relations

• Secure attendance at media and PR events in London to represent Bulgari Hotels & Resorts as a UK ambassador

• Be on property to welcome all press and KOL visits to the hotel including evenings and weekends, to routinely entertain press and KOL at the hotel and familiarize them with the property
• Coordinate and nourish the hotel external relations network and manage daily media requests
• Handle and manage the mailing lists

• Support international press relations by hosting international press visit and group trips
• Contribute to organize media visits and group press trips to the hotel including travel logistics and itineraries

• Escort press trips to other BHR properties

• Promote all the Bvlgari Hotels and Resorts properties with the local press
• Arrange press calls / entertainment at BHL for visiting BHR GMs

• Coordinate the press events together with the Bulgari UK event teams ensuring the coordination of all integrated and transversal activities, initiatives and teams and the alignment with central strategies

• Work in synergy with Bulgari global and Bvlgari UK communication and marketing departments to coordinate and integrate BHL communication tools and press events

Marketing & Digital
• Create a network of KOL brand ambassadors for Bulgari Hotel London
• Contribute to social media content creation for BHL delivered by BHL Communications Executive
• Ensure consistency with work produced by the Marketing Executive across print and digital channels, such as BHL website, newsletters, brochures and other collateral

Back office activities

• Work with hotel DOSM to monitor hotel external relations budget

• Monitor local hotel press clippings and follow the guidelines to collect them in systematic recaps
• Assist with administrative back office operations (monthly expenses etc)

• Establish a PR archive/library of information: ensure to maintain a record and archive of the hotels history, press visits, press releases, collateral, photography etc

• Maintain the existing BHL digital filing system

• Edit a monthly PR report to be shared with Corporate

REQUIRED SKILLS

• The ability to build lasting and effective relationships

• University Degree

• At least 5 years' experience in UK focused media relations and experience within the luxury hospitality industry

• Project management

• Budget and reporting techniques

• Effective and impactful communication

• Fluency in English

• Negotiation skills

• Availability to work evenings and weekends, and to travel internationally

• Flexibility, innovation & speed

• Being able to represent the Brand as brand ambassador

• Communication techniques, tools and channels

• Deep knowledge of digital tools and social media