Digital Marketing Coordinator - Bristol, United Kingdom - Noah's Ark Zoo Farm

Noah's Ark Zoo Farm
Noah's Ark Zoo Farm
Verified Company
Bristol, United Kingdom

1 week ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description

This is an exciting opportunity to join a leading, award-winning visitor attraction and make a difference to our digital presence.

If you are a creative thinker with a passion for digital marketing, then we would love to hear from you.


Salary:
£26K - £29K per annum, dependant on experience.


Days & hours: 40 hours per week, 9am - 5pm Monday to Friday (8.30am - 4.30pm December and January). Plus occasional evenings and weekend work. 4 days per week may be considered.


Key Responsibilities:


  • Develop and execute digital marketing campaigns to drive brand awareness, admissions, group visitation, and sales of experiences, adoptions, and memberships.
  • Analyse data and produce monthly reports to measure the success of digital marketing activities and make recommendations for improvements and growth.
  • Stay up to date with the latest digital marketing trends and technologies and provide recommendations to improve marketing initiatives.
  • Manage our website, ensuring that it is up to date, easy to navigate, and optimised for search engines.
  • Produce regular, engaging, and informative blog articles for the Zoo Blog.
  • Work in partnership with the Content Creator and Videographer to continually produce engaging content for social media platforms.
  • Manage Google PPC, Meta, and other digital advertising.
  • Provide adhoc support to the Head of Sales and Marketing and Brand and Engagement Manager.

Other duties:


  • Collate expenditure across all digital channels to feed into the overall marketing budget.
  • Supporting the Marketing Assistant with IT support and liaison with IT support contractors.
  • Carry out other duties which may or may not be related to the job as reasonably requested by the Head of Sales and Marketing.
  • Occasional staffing of the office on a rota basis (approx. 1 weekend day per month and occasional bank holidays).
  • To support the Marketing team with the achievement of wider marketing goals.

Skills and Experience

Essential:


  • 2+ years' experience in Digital Marketing.
  • 2+ years' experience in social media management and content creation.
  • 2+ years' experience in Google PPC and Meta advertising.
  • Excellent organisational and communication skills, both written and verbal.
  • Strong analytical and reporting skills.
  • Ability to work well under pressure and to tight deadlines.
  • Strong attention to detail.
  • Proficiency in Microsoft Office.

Desirable:


  • Adobe Photoshop skills.
  • 2+ years' experience working within a busy Marketing Team.
  • 1+ years' copywriting experience for a range of audiences.
  • Relevant qualification in Marketing or a related field.
  • Experience in the Visitor Economy.
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