Content Adaptation Manager - London Area, United Kingdom - Russell Tobin

Description

Content Adaptation Manager – London – 6 months contract – Italian speaker

Position Purpose:

The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.

This role is part of the Customer Experience, Content & Partnerships Excellence team of the CE&E, IMI organization - a team of innovative, passionate talent focused on designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.

The Content Adaptation Manager role will work closely with Agency of choice to deliver quality creative adaptations of centrally created content (driven by CX Strategy& Design team) based on a clear input coming from CX Engagement & Channels team members who will work with countries on Engagement Plan per brand.

The Content Adaptation Manager will be also in charge of a process on the line between CX Engagement & Channel Team and Content Hub Production team, making sure the briefs are received, uploaded to Fuse and managed with clear understanding on the localization ask.

Major accountabilities:

• Work with Cx Engagement & Activation Director and Agency to understand a customer journey and content plan to work with Agency on creative adaptation of centrally delivered assets – this can mean existing content adaptation or/and creation of channel specific content from scratch based on Cx Strategy & Design Master Asset story.
• Brief Content Hub Production Team on content production and manage the rounds of changes with Asset Owner
• Support adaptation of above market content to local label requirements to ensure content is compliant and ready for execution in markets
• Support content tracking management and demand forecasting and prioritization process with Content Hub to ensure timely executions
• Work together with Content Hub and Cx Activation Director to agree on engagement plan delivery via localization

Minimum Requirements:

• Marketing and content savvy combined with strong Project Management skills to be able to manage multiple workflows at the same time
• Experience with content adaptation work either in creative agency or on a customer side
• Solid understanding of content quality aspects to be able to drive Agency deliverables on time and with the right quality
• Experience with working with DAM/MLR tools
• Fluent In Italian

Desirable Requirements:

• Firm understanding of the regulatory environment in marketing to HCPs
• Demonstrated strong skills in oral and written communication, project management
• Highly collaborative, ability to interact and partner with Agencies of choice

Competencies:

• Able to manage multiple and complex processes at the same time
• Embraces a collaborative approach; thrives working closely with stakeholders to make sure their needs are addressed and delivered on time
• Able to manage a complexity, tasks, and interdependencies within timelines
• Well organized & proactive to make sure things progress according to the plan