Junior Digital Analyst - Camden, United Kingdom - Great Ormond Street Hospital Charity

Great Ormond Street Hospital Charity
Great Ormond Street Hospital Charity
Verified Company
Camden, United Kingdom

1 week ago

Tom O´Connor

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Tom O´Connor

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Description

The Junior Digital Analyst is a vital role within our Data Insight & Analytics team, working across Marketing and Fundraising to bring data driven insight to our activity planning and implementation.

The role is also key to maintaining the integrity ofour analytics setup across our digital properties, and for updating and improving the tracking implementation to meet the needs of the Charity.

The Junior Digital Analyst will need to be proficient in digital analytics tools (and be comfortable learning how to use new tools and platforms), demonstrate excellent attention to detail and an ability to tailor communication styles to suit a range of stakeholdersand audiences.


Main duties and responsibilities
Overall

  • Champion an insightdriven approach to our digital activity, promoting the use of data to inform creative and engaging content
  • Build and manage effective stakeholder relationships
  • Support the charity's migration to Google Analytics 4 by July 2023, ensuring that configurations meet the wider needs of the charity, and that the changes are communicated clearly and effectively across the relevant stakeholders
  • Work closely with the website manager and development team to implement tests and incremental improvements to the website based on results and insights from analysis
Tracking implementation and maintenance

  • Responsible for the implementation of social media and other advertising pixels and tags (Facebook, Twitter, DoubleClick, AdWords)
  • Work with external agencies and developers to setup tracking solutions on 3rd party websites.
  • Working with the inhouse development team to make updates for new tracking solutions and testing when required
  • Setting up A/B and Multivariant tests using Google Optimise to improve the website. Analyse and share the results of the test and promote making changes based on the results across relevant areas of the website
Data collection

  • Cookie compliance responsible for ensuring that we follow the requirements for cookie consent, and that this is setup correctly across all our sub domains to ensure good user experience that is both easy and gives the user control of their data
  • Reviewing tracked links (as well as ads/ad sets) made by 3rd parties is also key to make sure tracking is accurate and that the information being collected is informative. Being proactive is essential, as fixing the issues before anything launches makesanalysing the results easier and will provide actionable results
Analysis and reporting

  • Support the creation of Quarterly and Annual digital reports for charity and hospital in a timely manner
  • Produce tailored automated reports and dashboards to provide up to date data for teams around the organisation
  • Proactively undertake actionable insights that come from analytics reports, working with the wider Digital Engagement team to implement change
  • Present analysis and findings to teams around the charity with an emphasis on key learnings and actionable insights
  • Understand how Facebook Ads manager, Events and Pixel work and collaborate with the Social team to implement and maintain a wellfunctioning setup
  • Use Google Search Console to monitor organic search performance, keep on top of errors and provide feedback to the website manager and development team if changes are required to improve SEO.
Digital training and other general duties

  • Provide update on tools and techniques to the wider Digital Engagement team
  • Provide time saving solutions for others around the organisation using Data Studio, Google Analytics and Excel expertise
  • To proactively flag issues impacting digital analysis and flag these to the Managing Web Editor and the Senior Digital Analyst
  • To work as a supportive and collaborative member of the team

About the Charity
Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, over 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle themost complex illnesses.

And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children - and change the world.

This extraordinary hospital has always depended on charitable supportto give seriously ill children the best chance to fulfil their potential.

Without donations, Great Ormond Street Hospital Charity can't help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishmentof wards and medical facilities.

Our staff help to raise these vital funds for the hospital. A better future for seriously ill children starts with you.

Our Commitment to Equality, Diversity and Inclusion
We recognise that people from some backgrounds are under-represented in our workforce and across the wider Charity sector.

In April 2021 we launched our ambitious three-year EDI strategy committing to becoming a more inclusive workforce, reflecting the diversecommunities that we work with and for and demonstrating this through all our areas of work.

Further information on our EDI strategy can be found on our website.

Our approach to hybrid working

This role is based in our Central London office (WC1N, opposite Russell Square underground) with the option to work remotely up to three days a week.

Please refer to the full job description below for more information.

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